Concrete Jobs - Medina Saudi
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<b>About the Role</b><br>Samaya Investment Company is seeking a visionary and dynamic Marketing Manager for Cultural Projects & Museums to lead the marketing strategies and elevate the visitor experience for our unique cultural landmarks and museum projects located in the holy cities of Makkah and Madinah.<br><br><b>Key Responsibilities</b><ul><li><b>Strategic Planning:</b> Develop, execute, and continuously optimize comprehensive marketing strategies and operational action plans tailored for Samaya’s cultural projects and museums in Makkah and Madinah.</li><li><b>Strategic Partnerships & Alliances:</b> Establish, negotiate, and maintain strong B2B partnerships with Hajj & Umrah companies, relevant Government Entities, major Hotels surrounding the Two Holy Mosques, travel agencies, and tour operators to expand market presence and maximize group bookings.</li><li><b>Team Leadership:</b> Lead, mentor, and inspire a high-performing marketing team, fostering a collaborative, creative, and target-driven professional environment across multiple cities.</li><li><b>Performance & Revenue Drive:</b> Achieve concrete marketing and sales targets (ticket sales, specialized services), effectively managing operational and market challenges through data-driven decision-making.</li><li><b>Tourism & Experience Marketing:</b> Design and promote tailored visitor experiences, seasonal programs, and interactive initiatives that boost attendance, enhance visitor engagement, and maximize Return on Investment (ROI).</li><li><b>Pilgrim Segment Targeting:</b> Utilize deep knowledge of the Hajj, Umrah, and international tourism markets to design targeted campaigns that address the specific behaviors, languages, and needs of global visitors coming to the Kingdom.</li><li><b>Omnichannel Coordination:</b> Synchronize various marketing tracks (digital marketing, content creation, PR, and ad campaigns), ensuring all creative assets seamlessly align with the project’s cultural identity and brand values.</li><li><b>Stakeholder & Corporate Representation:</b> Professionally represent Samaya’s cultural and museum projects in front of corporate partners, hotel executives, and government entities through exceptional presentation and negotiation skills.</li><li><b>Seasonal Campaigns:</b> Create and deploy innovative, high-impact seasonal marketing campaigns aligned with major religious seasons (Ramadan & Hajj), and cultural events to consistently drive peak foot traffic.</li></ul><br><b>Qualifications & Requirements</b><ul><li><b>Experience:</b> Proven executive track record (10+ years) in marketing management, with a strong portfolio of success within Cultural Projects, Museums, Tourism, or Hospitality/Service Marketing.</li><li><b>Market Knowledge & Network:</b> Deep understanding of the Saudi tourism ecosystem, with extensive, ready-to-leverage networks within Hajj & Umrah sectors, the hospitality/hotel industry, and government relations in Makkah and Madinah.</li><li><b>Leadership:</b> Exceptional capability in leading cross-functional marketing teams and managing high-stakes, multi-stakeholder projects.</li><li><b>Technical Skills:</b> Advanced analytical skills with a data-driven mindset, high-level corporate presentation skills, and strong commercial acumen in contract negotiations.</li><li><b>Language:</b> Fluent in Arabic and English (written and spoken), with the ability to maintain the highest standard of corporate communication and cultural nuance.</li></ul>