Job description

JOB TITLE
Community Associate Manager | MAF LifeStyle | Marketing & Communications
ROLE SUMMARY
The Community Associate Manager is responsible for creating brand awareness and building brand loyalty through community activations. The role focuses on building relations with local relevance and creating meaningful long-term relationships with studios and brand ambassadors to reach new guests & diversify lululemon’s community.

ROLE PROFILE

• Build and maintain strong relationships with shopping centers, city studios, ambassadors, and local athletes to strengthen brand presence.
• Plan and execute community initiatives, events, and photoshoots that drive engagement and differentiate the brand from competitors.
• Coordinate with store teams and ambassadors for product seeding, ensuring proper brand representation and high-quality image material for digital use.
• Act as a brand guardian by managing community requests and maintaining an updated calendar of all community activities by tier.
• Oversee community initiatives and store opening activities, ensuring budget compliance and adherence to brand standards.
• Monitor, report, and evaluate the impact of community and marketing initiatives while supporting the Dare Today, Change Tomorrow sustainability strategy.
• Build and maintain strong relationships with store ambassadors, store teams, influencers, and key community figures.
• Engage and collaborate with local athletic communities and affiliated studios to strengthen brand presence and community connection.

REQUIREMENTS

• Diploma in business, Marketing or related subject. Bachelor’s degree would be an asset
• Minimum of 5 years’ experience in marketing or event management.
• Background in the fitness industry is highly preferred
• Strong understanding of community engagement and brand activation within the fitness or lifestyle sector.

Preferred candidate

Years of experience

No experience required

Degree

Bachelor's degree / higher diploma