Role Overview The Channel Sales Manager will be responsible for driving sales, managing key accounts, and expanding the company's footprint across office, institutional, and public-space beverage service points. This role combines strategic account management with hands-on team leadership.
Key Responsibilities Develop and execute sales strategies to grow revenue across the self-service beverage channel Identify and secure new placement opportunities in offices, institutions, and high-traffic locations Manage and grow relationships with existing clients, ensuring high service and satisfaction levels Lead, coach, and monitor performance of a team of sales/route representatives Analyze machine/unit performance data to identify growth opportunities and underperforming locations Negotiate contracts, pricing, and service agreements with clients Coordinate with operations and supply chain teams to ensure product availability and service quality Monitor competitor activity and market trends to inform pricing and positioning Prepare regular sales reports and forecasts for senior management Requirements Bachelor's degree in Business, Sales, Marketing, or related field5+ years of experience in B2B sales, preferably in foodservice, beverage, FMCG, or automated retail Proven track record of meeting/exceeding sales targets Experience managing a sales or field team Strong negotiation and relationship management skills Familiarity with route sales, distribution, or self-service equipment industries is a plus