We're hiring a Senior CVM / Segmentation Head to lead customer segmentation strategy and analytics for [Client Name]. This role owns the design of segmentation frameworks, translates customer insights into targeted propositions, and drives measurable improvements across acquisition, engagement, retention, and pricing decisions.
Key Responsibilities
- Design and own end-to-end customer segmentation frameworks aligned to business objectives
- Lead customer analytics initiatives behavioural profiling, value-based segmentation, lifecycle analysis
- Translate segmentation insights into targeted, actionable customer propositions
- Partner with marketing, product, and pricing teams to improve acquisition, engagement, retention, and pricing strategies
- Own advanced data analysis and BI/reporting to track segment performance and CVM effectiveness
- Present segmentation strategy and insights to senior stakeholders, influencing commercial decisions
- Continuously refine segmentation models based on performance data and market shifts
Must-Haves
- 8 11 years of relevant experience in customer segmentation, CVM, or customer analytics
- Proven track record establishing segmentation strategy/frameworks from the ground up
- Strong hands-on experience with customer analytics, advanced data analysis, and behavioural profiling
- Solid BI/reporting skills (tool-specific requirement to be confirmed with hiring manager Power BI/Tableau/SQL etc.)
- Demonstrated impact on acquisition, engagement, retention, and/or pricing through segmentation-driven decisions
- Strong stakeholder management and ability to translate analytics into business propositions
Nice-to-Haves
- Experience in [industry telecom/banking/retail, to confirm] CVM function
- Familiarity with predictive/propensity modelling
- Experience leading a segmentation/analytics team
Why Join Us
- Opportunity to shape segmentation strategy at a senior, high-visibility level
- Work with a forward-deployed, cross-functional team on high-impact business problems
- Competitive compensation aligned with market benchmarks
Desired Candidate Profile
Must-Haves
- 8 11 years of relevant experience in customer segmentation, CVM, or customer analytics
- Proven track record establishing segmentation strategy/frameworks from the ground up
- Strong hands-on experience with customer analytics, advanced data analysis, and behavioural profiling
- Solid BI/reporting skills (tool-specific requirement to be confirmed with hiring manager Power BI/Tableau/SQL etc.)
- Demonstrated impact on acquisition, engagement, retention, and/or pricing through segmentation-driven decisions
- Strong stakeholder management and ability to translate analytics into business propositions
Nice-to-Haves
- Experience in [industry telecom/banking/retail, to confirm] CVM function
- Familiarity with predictive/propensity modelling
- Experience leading a segmentation/analytics team