To lead and grow The Factory Furniture's business-to-business wholesale channel - selling Upholstery and furniture in volume to retailers across the Middle East and to sister brand CityW— While protecting and improving gross margin, expanding the active account base, and Ensuring healthy receivables. The role owns the regional wholesale revenue number and the Relationships behind it.

Revenue & Account Growth - Own and deliver the annual wholesale revenue and gross-margin targets for the assigned Region. - Acquire new wholesale/distributor accounts across KSA and the wider Middle East. - Grow share of wallet within existing key accounts through joint business planning. Commercial & Margin Management - Manage price lists, volume tiers, rebates, and terms to protect the target margin floor. - Negotiate and close multi-SKU, high-value supply agreements. - Coordinate intercompany supply to CityW on agreed commercial terms. Pipeline, Forecasting & CRM - Maintain an accurate pipeline and monthly forecast in the CRM. - Report on performance, market trends, and competitor activity to leadership. Receivables and amp Risk - Manage customer credit limits and collections; keep DSO and overdue exposure within Policy. -Lead, coach, and develop the wholesale sales team. QUALIFICATIONS AND EXPERIENCE - Education: Bachelor degree in Business, Sales/Marketing, or related field (MBA preferred). - Experience: 8+ years in B2B/wholesale sales, with 3+ years in a senior/managerial role; Furniture, home furnishings, building materials, or FMCG (fast-moving consumer goods) / Durables preferred. - Market: Proven KSA and ideally wider GCC/Middle East wholesale network. - Language: Fluent Arabic and English (written and spoken). - Other: Valid driving license; willing to travel across the region. Transferable Iqama if Expatriate.