Job Description

Roles & Responsibilities

Department: Marketing

Reports To: Chief Executive Officer (CEO) / Managing Director

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company goals.
• Lead branding, advertising, promotional campaigns, and digital marketing initiatives.
• Analyze market trends, customer behavior, and competitor activities.
• Manage social media, website content, SEO/SEM, and online campaigns.
• Oversee marketing budgets and ensure cost-effective campaigns.
• Coordinate with sales teams to generate leads and improve customer acquisition.
• Build relationships with media agencies, vendors, and external partners.
• Monitor marketing KPIs and prepare performance reports for senior management.
• Lead and mentor the marketing team to achieve departmental objectives.
• Organize events, product launches, and corporate promotions.

Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
• 5 10 years of marketing experience, with leadership experience preferred.
• Strong knowledge of digital marketing tools and analytics.
• Excellent communication, leadership, and strategic planning skills.
• Creative thinking and strong problem-solving abilities.
• Proficiency in marketing software and CRM systems.

Key Competencies

• Leadership & Team Management
• Strategic Thinking
• Brand Development
• Communication & Negotiation
• Market Analysis
• Budget Management

Desired Candidate Profile

Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred). 5 10 years of marketing experience, with leadership experience preferred. Strong knowledge of digital marketing tools and analytics. Excellent communication, leadership, and strategic planning skills. Creative thinking and strong problem-solving abilities. Proficiency in marketing software and CRM systems.