Job Description

Roles & Responsibilities

Develop, implement, and manage integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional platforms

• Create and maintain strategic marketing plans aligned with organizational objectives and target audience insights
• Conduct market research and competitive analysis to identify opportunities and inform marketing strategy
• Plan, coordinate, and oversee content calendars and marketing initiatives across all platforms
• Manage marketing budgets, track expenses, and analyze return on investment (ROI) for campaigns
• Identify, monitor, and report on key performance indicators (KPIs) to measure campaign effectiveness and marketing impact
• Collaborate with cross-functional teams, including design, sales, and product teams, to ensure cohesive brand messaging
• Develop compelling copy and creative briefs for various marketing materials and campaigns
• Manage and optimize email marketing campaigns, including segmentation, personalization, and performance tracking
• Support event planning and promotion, including pre-event marketing, live engagement, and post-event analysis
• Analyze marketing data and prepare detailed reports with actionable insights and recommendations
• Stay current with marketing trends, tools, and best practices to continuously improve campaign performance
• Build and maintain strong relationships with internal stakeholders and external partners

Desired Candidate Profile

**Required Qualifications:**

• Bachelor's degree in Marketing, Communications, Business, Media, or a related field, or equivalent professional experience
• 1 3 years of experience in marketing, digital marketing, or related roles
• Proven expertise in developing and executing marketing campaigns across multiple channels
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Proficiency with marketing tools and platforms, including social media management, email marketing, and analytics software
• Excellent written and verbal communication skills with the ability to adapt messaging for different audiences
• Strong organizational and project management skills with meticulous attention to detail
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines
• Proficiency in budget management and financial analysis
• Experience with content calendar planning and management
• Strong interpersonal skills and ability to collaborate effectively with diverse teams

**Preferred Qualifications:**

• Knowledge of brand management and brand positioning strategies
• Experience supporting or promoting online events and webinars
• Familiarity with customer relationship management (CRM) systems
• Experience with marketing automation tools
• Knowledge of the Saudi Arabian market and regional consumer behavior
• Certification in digital marketing or related field
• Self-motivated, proactive approach with strong initiative and problem-solving abilities
• Demonstrated innovation and creative thinking in marketing solutions