ROLE OVERVIEW
The Social Media Executive is responsible for managing the day-to-day execution, content planning, community engagement, and creative coordination of client social media accounts across multiple platforms. This role oversees content creation support, shoot coordination, publishing, campaign execution, reporting, and audience engagement while ensuring alignment with client objectives, brand identity, and agency standards.
The Social Media Executive works closely with strategists, designers, photographers, videographers, account managers, and production teams to develop engaging, high-quality, and strategically aligned content across digital platforms. The role requires strong organizational skills, creativity, communication abilities, strategic awareness, and the ability to manage multiple accounts and campaigns simultaneously within a fast-paced agency environment.
In addition to operational execution, the Social Media Executive contributes to content strategy, campaign ideation, production coordination, trend integration, and performance optimization to support overall brand growth and engagement.
KEY RESPONSIBILITIES
Content Creation & Planning Develop engaging and creative content (captions, visuals, reels, videos, stories, etc.) aligned with each client’s brand identity and marketing objectives. Plan and manage monthly content calendars for multiple clients across diverse industries. Collaborate with designers, photographers, and videographers to produce high-quality and impactful content. Ensure all content is optimized for the appropriate platforms and adheres to each client’s brand voice and tone. Shoot Direction & On-Set Production Management Be present on set during photo and video shoots to oversee execution and ensure alignment with the approved creative direction, brand guidelines, and campaign objectives. Coordinate closely with photographers, videographers, stylists, and other production personnel to ensure a smooth and efficient shoot workflow. Manage shot lists, mood boards, and creative references on set to ensure all required assets are captured accurately and efficiently. Monitor lighting, framing, composition, and overall visual quality to maintain consistency across all content produced. Ensure brand safety, professionalism, and compliance with client standards, including wardrobe, set design, props, and talent conduct. Oversee content capture for multiple formats (static, video, reels, behind-the-scenes, stories) to maximize content output from each shoot. Attend and cover events, launches, and activations to capture photos, live videos, and stories in real time. Social Media Management Manage day-to-day posting, scheduling, and publishing across various social media platforms (Instagram, Tik Tok, Linked In, X, Facebook, You Tube, etc.). Monitor engagement levels, respond to comments and messages, and maintain an active and consistent brand presence. Ensure all published content follows brand guidelines and aligns with ongoing campaigns and objectives. Strategy & Campaign Execution Contribute to the development of social media strategies aimed at increasing engagement, reach, and follower growth. Support the execution of campaigns, influencer collaborations, and paid social initiatives. Identify and capitalize on social media trends, viral moments, and creative opportunities to keep clients’ content fresh and relevant. Analytics & Reporting Track, analyze, and report on social media performance using platform analytics and third-party tools. Prepare regular performance reports highlighting key insights, successes, and opportunities for improvement. Provide data-driven recommendations to optimize content strategies and enhance engagement and reach. Client & Team Coordination Communicate regularly with internal teams and clients to align on content direction, approvals, and feedback. Participate in brainstorming sessions and contribute innovative ideas for campaigns, storytelling, and creative execution. Collaborate closely with account managers and creative teams to ensure deliverables meet deadlines and client expectations. Market Awareness Stay up to date with the latest social media trends, tools, algorithms, and platform updates. Benchmark competitors and industry leaders to identify best practices and opportunities for differentiation. Continuously research and apply new creative approaches to improve content quality and effectiveness. PR & Communication Pitch and secure editorial coverage across key regional publications to enhance brand visibility and positioning. Manage and submit awards nominations for relevant regional and international programs, ensuring alignment with client achievements and timelines. Proactively pursues organic social media features and mentions from media and publication channels. Build, develop, and maintain strong relationships with media contacts, publications, and industry partners. Track, monitor, and compile PR performance into a structured monthly report, highlighting coverage, features, and overall impact.
QUALIFICATIONS & REQUIREMENTS
Education Bachelor’s degree in Marketing, Communications, Media, Advertising, Public Relations, Digital Marketing, Journalism, or a related field is preferred. Relevant certifications or professional courses in social media management, content creation, digital marketing, influencer marketing, or platform strategy are considered an advantage. Certifications related to Meta Marketing, Tik Tok Marketing, Google Analytics, content strategy, or digital storytelling are considered a plus. Experience 2–4 years of experience in social media management, content creation, digital marketing, community management, or agency environments. Proven experience managing multiple social media accounts simultaneously across different industries and platforms. Experience coordinating shoots, overseeing content production, and managing on-site content execution is strongly preferred. Previous experience handling lifestyle, hospitality, beauty, retail, F&B, fashion, healthcare, or corporate accounts is considered an advantage. Experience collaborating with designers, videographers, photographers, influencers, and production teams is preferred. Technical Skills & Platforms Strong understanding of social media platforms including Instagram, Tik Tok, Linked In, Facebook, X, and You Tube. Familiarity with platform best practices, content optimization techniques, engagement strategies, and audience behavior trends. Experience using social media scheduling and management tools such as Meta Business Suite, Hootsuite, Buffer, Sprout Social, Later, or similar platforms. Strong familiarity with analytics and reporting tools including Instagram Insights, Tik Tok Analytics, Meta Insights, Google Analytics, and platform reporting dashboards. Familiarity with project management and workflow tools such as Asana, Trello, ClickUp, Monday.com, or Notion is preferred. Content Creation & Creative Capabilities Strong understanding of content planning, visual storytelling, social-first content strategies, and audience engagement techniques. Ability to create compelling captions, campaign concepts, activation ideas, and platform-specific content approaches. Strong understanding of shoot planning, mood boards, shot lists, content direction, and creative coordination. Experience with mobile content creation, event coverage, behind-the-scenes content, reels, and short-form video formats is strongly preferred. Familiarity with creative tools such as Canva, Cap Cut, Adobe Photoshop, Lightroom, Adobe Express, InShot, or similar content editing tools is considered an advantage. Communication & Organizational Skills Strong written and verbal communication skills in English are required. Arabic language proficiency is considered a strong advantage. Excellent organizational, multitasking, and time management skills with the ability to handle multiple accounts, campaigns, and deadlines simultaneously. Strong attention to detail, responsiveness, adaptability, and professionalism in both client-facing and internal coordination activities. Ability to communicate effectively with clients, production teams, creatives, influencers, and internal stakeholders. Strategic & Analytical Skills Basic to intermediate understanding of social media strategy, campaign planning, audience targeting, and engagement optimization. Ability to analyze social media performance metrics and translate insights into actionable recommendations. Strong awareness of digital trends, viral content formats, algorithm changes, and emerging platform opportunities. Ability to contribute creative and strategic ideas that support brand growth and campaign performance. Professional Attributes Creative, proactive, and highly adaptable mindset with strong problem-solving capabilities. Ability to work effectively within fast-paced agency environments and manage changing priorities efficiently. Strong ownership mentality with the ability to handle projects independently while collaborating effectively within teams. Passion for social media, digital culture, storytelling, and creative innovation. Comfortable attending shoots, activations, launches, and events when required.
PLEASE NOTE THE SALARY RANGE FOR THIS POSITION IS BETWEEN SAR 8,000 TO SAR 10,000 - ALSO MUST HAVE THEIR OWN RESIDENCY. PLEASE DONT APPLY IF YOU DONT MEET THE ABOVE REQUIREMENTS.