Job description

We are a leading company in the field of beauty and wellness seeking a Media Buyer. This role is responsible for planning, executing, and managing digital advertising campaigns across platforms such as Meta, Google, TikTok, and Snapchat, aiming to achieve the best results with maximum efficiency.

Main Responsibilities:

• Prepare and launch advertising campaigns and monitor their performance.
• Analyze results and performance indicators to identify improvement opportunities.
• Optimize budgets and targeting to achieve the best return on ad spend (ROAS).
• Conduct tests for ads, audiences, and various strategies.
• Prepare regular reports on campaign performance and provide recommendations.
• Coordinate with content, design, and marketing teams to ensure campaign effectiveness.

Requirements:

Experience in managing paid campaigns, data analysis, and understanding advertising performance metrics, with a good knowledge of digital advertising platforms.

Skills

• Proficient in managing advertising campaigns on platforms such as Meta, Google, Snapchat, and TikTok.
• Ability to analyze data and interpret performance metrics (CTR, CPC, CPA, ROAS).
• Efficient budget management and allocation to achieve optimal results.
• Understanding of targeting strategies and retargeting.
• Conduct A/B testing to improve ad performance.
• Prepare reports, analyze results, and provide recommendations.
• Familiarity with tracking tools and conversion metrics such as Pixel, Conversion API, and Google Analytics.
• Strong problem-solving skills and data-driven decision-making.
• Excellent communication and teamwork skills with marketing, design, and content departments.
• Stay updated with advertising platform changes and adapt to ongoing changes.
• Professional management of social media channels.
• Ability to work under pressure and manage time effectively.
• Deep understanding of market trends and competition in the beauty and wellness industry.