About Unifonic

Unifonic is an AI-native customer experience platform built for emerging markets, recognized as a Great Place to Work®. With over 25 years of conversational AI R&D, the company serves more than 5,000 enterprises across the MENA region. Unifonic is pioneering sovereign, agentic AI through its Agentic Studio platform, with the perception of the company by buyers, analysts, media, and the broader market considered a strategic asset.

The Role of Brand & Content Manager

The Brand & Content Manager will shape how the market understands and experiences Unifonic. This full-time role involves leading the execution of the company’s brand strategy, creative development, content programs, public relations initiatives, and thought leadership efforts. The manager ensures a consistent and compelling brand presence across all channels, collaborating with Marketing, Product Marketing, Growth, and Operations teams to translate business priorities into impactful campaigns and strategic storytelling that strengthen brand awareness, build trust, and support demand generation objectives. This role also contributes to the measurement and reporting of brand and content initiatives on business performance.

Key Responsibilities

• Manage and evolve Unifonic's visual identity and brand guidelines, ensuring consistent application across all customer and market touchpoints.
• Oversee the development of creative assets across digital platforms, events, campaigns, social media, web, and sales enablement materials.
• Build efficient creative workflows and processes that enable high-quality, on-brand execution at scale.
• Manage relationships with creative agencies, freelancers, and production partners.
• Collaborate with internal stakeholders to translate business objectives into compelling creative solutions.
• Support and execute the company's editorial strategy, messaging, and content initiatives.
• Develop and manage content calendars across owned, earned, and executive channels.
• Create and coordinate thought leadership programs, executive communications, customer stories, and campaign content.
• Partner with PR agencies and media contacts to secure relevant media coverage and speaking opportunities.
• Ensure content aligns with business priorities, audience needs, and brand positioning.
• Support relationships with industry analysts, research firms, and key market influencers.
• Coordinate analyst briefings, report submissions, and information requests.
• Assist in driving participation in relevant analyst programs and industry evaluations.
• Monitor analyst insights and market trends to inform content and positioning strategies.
• Partner with Marketing Operations to track brand and content performance metrics.
• Help maintain campaign reporting and attribution frameworks that connect marketing activities to business outcomes.
• Monitor key performance indicators and provide actionable recommendations for optimization.
• Contribute to marketing reporting and performance reviews for leadership stakeholders.

Required Qualifications and Experience

• A minimum of 8 years of experience in brand management, creative marketing, content marketing, communications, or related disciplines.
• Experience working within technology, SaaS, platform, or high-growth businesses.
• Strong understanding of brand management, content strategy, and integrated marketing campaigns.
• Familiarity with PR programs, media engagement, and thought leadership initiatives.
• MENA market experience is preferred.

Skills and Attributes

• Excellent writing, storytelling, and communication skills.
• Proven experience managing creative projects and collaborating with designers, agencies, content creators, and cross-functional teams.
• Analytical mindset with the ability to interpret marketing performance data and translate insights into action.
• Strong project management skills, capable of managing multiple priorities in a fast-paced environment.

Work Environment

This is a full-time position based in Riyadh, Riyadh Province. The Marketing team at Unifonic drives business growth, strengthens brand presence, and enhances customer engagement through strategic planning, integrated campaign execution, and data-driven decision-making.