Key Responsibilities:Develop and Execute Digital Marketing Strategies: Create comprehensive digital marketing plans to increase brand awareness and drive traffic to our website. Content Creation: Produce engaging content for various digital platforms including blogs, social media, email newsletters, and the company website. SEO Optimization: Implement SEO best practices to enhance website visibility and search rankings. Social Media Management: Manage social media profiles, curate content, and engage with followers to build a strong online community. Email Marketing: Design and execute email campaigns, analyzing performance metrics to optimize future initiatives. Analytics and Reporting: Monitor and report on the performance of digital marketing campaigns using tools like Google Analytics and social media insights to inform strategy adjustments. Collaborate: Work with cross-functional teams including sales, design, and customer service to ensure a cohesive approach to marketing. Good knowledge of Google Ads and Google Analytics
Qualifications:Bachelor’s degree in Marketing, Communications, or a related field. Proven experience in digital marketing or a similar role. Strong understanding of digital marketing channels, trends, and analytics tools. Excellent written and verbal communication skills. Creative thinking and problem-solving abilities. Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.