ROLE PURPOSE:We are seeking a passionate and charismatic Advisory Chef to join SITAF – The Finest Food. This unique role blends culinary mastery with commercial impact, showcasing our premium Italian and international portfolio to professional kitchens and decision-makers across Saudi Arabia. As Advisory Chef, you will not be working in a traditional kitchen under pressure, but rather as a culinary ambassador, engaging with chefs, operators, and executives to demonstrate product applications, influence purchasing decisions, and help bring SITAF’s finest brands to life through food. The role also includes occasional private cheffing for high-level engagement moments in private residences, adding a dimension of prestige and discretion to the position.
KEY RESPONSIBILITIES:Customer & Field Engagement Travel across Saudi Arabia with the SITAF sales team for customer visits, demos, and culinary activations in hotels, restaurants, and corporate offices. Lead product tastings, menu development sessions, and on-site culinary support for key clients. Represent SITAF’s product range with credibility and confidence in conversations with chefs and procurement decision-makers. Training & Sales Enablement Train SITAF’s internal sales team on product features, culinary usage, and value propositions. Translate complex culinary benefits into simple selling points to help close deals and support sales conversions. Content Creation & Brand Representation Collaborate with the Marketing Manager to create compelling social media content, including recipe videos, product spotlights, and behind-the-scenes engagement. Act as the face of SITAF in chef-focused campaigns and trade shows. Responsible for a fully equipped kitchen as Customer Engagement Centre. Innovation & Recipe Development Write and develop recipe books, customer application sheets, and culinary training materials tailored to real foodservice needs. Balance creativity with practicality by designing recipes that respect food cost constraints and operational realities. Private Engagement Cheffing On select occasions, prepare private luncheons or dinners for His Highness and the CEO, often hosted in personal residences, to create refined moments of culinary hospitality. Demonstrate discretion, professionalism, and top-tier culinary skill in these high-visibility moments. Strategic & Cross-Functional Support Offer culinary input into product selection and innovation roadmap. Act as a bridge between technical product specifications and real-world culinary applications. Build strong relationships with chefs, influencers, distributors, and SITAF colleagues.
CANDIDATE PROFILE:Nationality: Italian (preferred) Experience: 5–8 years in professional kitchens with exposure to both Italian and international cuisines. Prior experience in a culinary ambassador, brand chef, or training chef role is highly valued. Language: Fluent in Italian and English (Arabic a plus)
SKILS & ATTRIBUTES:Strong culinary technique across Italian and global cuisines Excellent public speaking and presentation abilities Understanding of food cost, operations, and menu engineering Energetic and influential personality with social media fluency High levels of discretion, elegance, and professionalism for private cheffing settings Willingness to travel extensively across Saudi Arabia