Job description

We are seeking a skilled professional who combines programming and marketing expertise to enhance our digital platforms. The goal of this role is not just to build and maintain our digital platforms but to transform them into strategic tools for attracting clients and improving search results. The ideal candidate is a creative problem solver capable of writing clean code, optimizing SEO performance, and managing advertising campaigns effectively.

Skills

Website Development and Maintenance: Design and develop fast, secure, and responsive websites compatible with all devices, focusing on user experience (UX) in the legal sector.

Technical SEO Improvement: Full responsibility for the site's indexing, improving its underlying structure, and ensuring its visibility in the top search results for targeted keywords.

Google Ads Campaign Management: Build and optimize landing pages for advertising campaigns to ensure the highest conversion rate and lowest cost per click.

Tracking and Analyzing Data: Set up and manage tracking tools (Google Tag Manager, GA4) to ensure data accuracy and measure the quality of potential clients (Leads).

Digital Content Optimization: Review and refine website content to ensure compliance with SEO standards while maintaining the professional tone appropriate for a law firm.

Process Automation: Integrate the website with Customer Relationship Management (CRM) systems and develop intelligent communication templates to streamline the client request intake process.