About Us:
Lenskart is Asia’s largest eyewear brand, on a mission to revolutionize the eyewear industry through innovation, technology, and accessible design. As we expand our presence in Saudi Arabia, we’re looking for a passionate creative mind who lives and breathes Saudi culture — someone who can translate local trends, style, and voices into authentic and visually striking content for our brand
About the Role
We’re seeking a Creative Lead (KSA) to shape Lenskart’s local storytelling and visual identity across channels. Based in Jeddah, this role will be the driving force behind creating Saudi-first content — from concept to execution — for social media, product launches, in-store visuals, and digital campaigns. You’ll act as the creative pulse of the brand in Saudi Arabia, connecting Lenskart with Millennial audiences through culturally relevant ideas, influencer collaborations, and fashion-forward narratives. You’ll also serve as the brand’s eyes and ears in the market — reporting emerging creative and cultural trends back to regional and international teams.
Key Responsibilities ● Develop and execute locally relevant creative concepts for campaigns, product launches, and always-on content. ● Produce social-first content that resonates with Saudi consumers while aligning with Lenskart’s global brand standards. ● Lead small-scale production shoots and in-house content creation, from ideation to execution. ● Be hands-on — from capturing quick, trend-based videos in stores to experimenting with AI and new digital tools to maximize content output. ● Partner with local influencers, photographers, and creators to bring ideas to life authentically. ● Stay ahead of cultural trends, fashion movements, and local conversations that shape Saudi culture. ● Act as the brand’s cultural antenna — identifying, documenting, and reporting local insights, creative trends, and opportunities to head office and international teams. ● Provide creative direction for visual merchandising assets, campaign visuals, and product storytelling. ● Collaborate with marketing, merchandising, and retail teams to ensure campaign consistency across all touchpoints — online, in-store, and out-of-home. ● Work closely with regional creative and brand teams to adapt global campaigns for the Saudi market. ● Ensure that products and marketing is relevant to the market by giving feedback to the regional teams. What We’re Looking For ● 3–5 years of experience in content creation, brand marketing, or creative production. ● Proven experience conceptualizing and executing campaigns or content within Saudi Arabia. ● Strong creative and aesthetic sense, ideally with experience in fashion, lifestyle brands. ● Deep understanding of Saudi culture, fashion trends, and what drives engagement.● Hands-on creator comfortable with content tools, AI-assisted production, and on-the-go creation. ● Excellent understanding of social media platforms and what makes content shareable. ● Established network or working relationships with Saudi creators and influencers is a strong plus. ● Fluent in Arabic and English (spoken and written). ● Must hold a valid Saudi driving license and be open to frequent travel within Saudi Arabia and occasionally abroad. Ideal Candidate Profile ● Energetic, resourceful, and proactive — thrives in a fast-moving environment. ● Trend-conscious and culturally tuned-in. ● A self-starter who’s as comfortable leading a shoot as they are filming a quick reel on the spot. ● Confident working both independently and collaboratively with regional teams.