An exciting opportunity awaits! We're seeking a dynamic Brand Specialist to join a top regional F&B client in Riyadh.

Reporting directly to the  Brand Manager, you will develop and maintain a strong brand presence for the company and ensure consistent brand messaging across all channels to enhance brand equity and drive brand awareness.

• Develop and implement comprehensive brand strategies aligned with company objectives and market trends.
• Conduct market research and competitor analysis to identify brand opportunities and challenges.
• Define brand positioning, value proposition, and differentiation strategies.
• Oversee brand guidelines, ensuring consistent use across all marketing materials.
• Develop and manage brand assets such as logos, taglines, and visuals.
• Create compelling brand messaging tailored to target audiences.
• Plan and execute integrated marketing campaigns for brand initiatives, launches, and events.
• Collaborate with creative teams on campaign concepts and visual assets.
• Monitor and analyze campaign metrics to optimize performance and ROI.
• Track brand performance indicators like awareness, perception, and sentiment.
• Conduct audits and reviews to assess brand health and identify improvement areas.
• Use data insights and market research to refine brand strategies.
• Ensure internal stakeholders understand and embody brand values through training and workshops.
• Foster a brand-centric culture within the organization.
• Identify and manage strategic partnerships to align with brand values and audience.
• Negotiate and oversee brand collaborations, sponsorships, and co-marketing efforts.
• Leverage partnerships to boost brand visibility and credibility.
• Act as a brand spokesperson, maintaining media and influencer relationships.
• Develop press releases, stories, and media pitches to secure coverage.
• Manage crisis communication and reputation strategies when necessary.

Skills

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Master’s degree preferred.
• Certification in Brand Management or related field (e.g., AMA Certified Brand Manager).
• Proven experience of 5 to 7 years in brand management, marketing, sales experience, or related roles. Experience in developing and executing brand strategies and campaigns.
• Participation in industry conferences, workshops, and online courses focused on brand management, marketing trends, and strategic planning.