Company: MySouq Job Title: Head of Marketing / Marketing & Growth Lead Department: Commercial / Marketing Reports To: Founders / CEO / Head of Commercial & Operations Location: Jeddah, Saudi Arabia Employment Type: Full-time
Job Summary MySouq is seeking a senior, commercially driven Marketing & Growth leader to build the company's marketing function from the ground up and scale the brand, customer base, and marketplace. This is a builder role for a hands-on marketing leader who can develop the strategy, establish the brand, acquire customers, drive transactions, build marketing capabilities, and create a scalable growth engine. The successful candidate will combine strategic marketing, brand building, customer acquisition, performance marketing, e-commerce, social media, content, influencer marketing, CRM, analytics, and commercial thinking. The role requires someone who can work closely with founders and senior management, challenge assumptions constructively, move quickly, manage ambiguity, and personally execute during the startup phase before building and leading a larger marketing team. This is not a traditional corporate marketing role focused primarily on managing an established department or coordinating agencies.
Key Responsibilities1. Marketing Strategy & Go-to-Market Develop and execute MySouq's overall marketing and growth strategy. Build the Go-to-Market (GTM) strategy for launching and scaling MySouq in Saudi Arabia. Define target customer segments, customer needs, value proposition, positioning, and differentiation. Develop strategies to establish brand awareness, credibility, trust, and customer adoption. Identify the most effective channels and customer acquisition opportunities. Translate business objectives into clear marketing priorities, campaigns, budgets, and KPIs. Continuously evaluate market trends, customer behavior, competitors, and emerging opportunities.2. Brand Building Develop and establish the MySouq brand positioning and identity in the Saudi market. Build a strong and differentiated consumer proposition. Develop brand messaging across digital, social, content, advertising, and customer touchpoints. Ensure consistency of brand communication across all channels. Build awareness, consideration, trust, and customer loyalty. Develop campaigns that strengthen MySouq's position within the e-commerce and marketplace sector.3. Customer Acquisition & Growth Develop and execute customer acquisition strategies across multiple channels. Drive customer growth, transactions, revenue, and GMV. Develop acquisition plans across paid, organic, social, influencer, referral, partnership, and other channels. Monitor and optimize CAC, conversion rate, ROAS, retention, LTV, revenue, and GMV. Identify opportunities to improve customer acquisition economics. Build scalable growth engines while maintaining healthy unit economics. Develop and test new acquisition channels, campaigns, and growth initiatives.4. Performance Marketing Lead the overall performance marketing strategy across relevant digital channels. Establish campaign objectives, budgets, audience strategies, and performance KPIs. Monitor campaign performance and continuously optimize spend and results. Work with internal teams and agencies on paid search, paid social, display, retargeting, and other digital channels. Analyze CAC, ROAS, conversion, revenue contribution, and customer quality. Reallocate marketing investment based on performance and business priorities.5. Social Media, Content & Influencer Marketing Develop MySouq's social media and content strategy. Build an engaging and relevant consumer community. Develop content calendars aligned with brand and commercial objectives. Identify and manage relevant influencers, creators, KOLs, and strategic partners. Develop influencer and creator-led acquisition programs. Measure influencer and social campaigns based on reach, engagement, traffic, conversion, and commercial results. Develop Arabic-first and culturally relevant content for the Saudi market.6. E-commerce & Customer Journey7. CRM, Retention & Customer Engagement Develop a strong understanding of the complete digital customer journey. Identify opportunities to improve customer acquisition, engagement, conversion, and retention. Work closely with Product, Technology, Commercial, and Operations teams to improve the customer experience. Analyze customer behavior across awareness, consideration, acquisition, conversion, purchase, retention, and advocacy. Identify conversion barriers and recommend improvements. Support development of personalized and data-driven customer journeys. Develop CRM and customer retention strategies. Build customer lifecycle journeys across acquisition, onboarding, repeat purchase, and reactivation. Develop segmentation and targeted customer campaigns. Improve customer retention, frequency, repeat purchases, and lifetime value. Utilize customer data and behavioral insights to improve engagement and revenue.8. Marketing Campaigns & Launches Plan and execute major brand and product launch campaigns. Develop campaign concepts, objectives, budgets, channel strategies, timelines, and KPIs. Coordinate with creative, media, content, influencer, technology, and commercial teams. Manage campaign execution from concept through performance evaluation. Conduct post-campaign analysis and identify lessons for future campaigns.9. Marketing Budget & Commercial Management Develop and manage the annual marketing budget. Allocate marketing investment across channels based on expected commercial returns. Monitor marketing spend, ROI, CAC, ROAS, revenue contribution, and customer economics. Balance brand investment with short-term performance requirements. Make data-driven decisions regarding budget allocation. Ensure marketing investment supports MySouq's overall business and growth objectives.10. Data, Analytics & Performance Management Establish a comprehensive marketing performance measurement framework. Develop dashboards and reporting covering key growth and marketing KPIs. Analyze customer acquisition, conversion, retention, revenue, GMV, CAC, ROAS, and LTV. Identify trends, opportunities, and performance gaps. Present clear insights and recommendations to founders and senior management. Use data to continuously test, learn, optimize, and scale marketing activities.11. Team & Agency Leadership Build and develop the MySouq marketing team as the business scales. Define organizational structure, roles, responsibilities, and KPIs. Recruit, coach, and develop high-performing marketing talent. Manage external agencies, creative partners, media agencies, influencers, and other marketing vendors. Establish clear agency briefs, deliverables, performance expectations, and accountability. Ensure external partners deliver measurable business outcomes.12. Leadership & Stakeholder Management Work directly with founders, CEO, and senior management on business growth priorities. Present marketing strategies, business cases, budgets, and performance results to senior leadership. Challenge assumptions and provide commercially sound recommendations. Collaborate closely with Commercial, Seller Management, Product, Technology, Operations, and Finance. Ensure marketing priorities remain aligned with overall company objectives.
Key Performance Indicators Customer acquisition and growth New customer acquisition Customer Acquisition Cost (CAC) Customer Lifetime Value (LTV) Conversion rate Revenue growth GMV growth ROAS / marketing ROIActive customers Customer retention rate Repeat purchase rate Marketing-qualified traffic Brand awareness and engagement Campaign performance Influencer / creator campaign performance Marketing budget efficiency Customer growth and acquisition economics
Qualifications & Experience Bachelor's degree in Marketing, Business Administration, Communications, E-commerce, or a related field. MBA or relevant postgraduate qualification is an advantage. Approximately 8–15 years of overall marketing, growth, digital, e-commerce, or commercial experience. Minimum 3+ years in a marketing leadership, growth leadership, or equivalent senior role preferred. Exceptional candidates with fewer years of experience but significant startup, growth, and Saudi market experience may also be considered. Strong experience in e-commerce, marketplaces, consumer technology, apps, quick commerce, digital retail, social commerce, fintech, or consumer-focused businesses. Strong experience launching, building, or scaling a brand or digital business. Significant experience in the Saudi / KSA market is highly preferred. Strong understanding of Saudi consumer behavior, culture, digital channels, social media, and influencer ecosystem. Proven experience managing marketing budgets and delivering measurable commercial outcomes. Experience working directly with CEOs, founders, owners, or senior executives.
Preferred Industry Background Candidates may come from environments such as:E-commerce Online marketplaces Consumer technology Quick commerce / delivery Digital retail Fashion, beauty & lifestyle e-commerce Consumer apps Fintech Social commerce Creator-led businesses Digital-first startups and scale-ups
During the interview, candidates should be able to clearly explain:Business situation → Strategy → Personal contribution → Execution → Budget → KPIs → Results → Lessons learned Strong candidates should be comfortable discussing actual numbers and demonstrating how their marketing activities translated into customers, revenue, GMV, CAC, conversion, retention, and growth.
???? Interested candidates can send their CVs to: [Click to show email]???? Know someone who may be a good fit? Please share this opportunity or send us a referral.