Key Responsibilities Develop and execute the sales strategy for the lighting solutions portfolio across the area. Identify, develop, and secure new business opportunities within hospitality, commercial, residential, retail, government, and mixed-use projects. Build and strengthen relationships with architects, interior designers, consultants, contractors, developers, and key project stakeholders. Manage and expand strategic client accounts while ensuring long-term customer satisfaction. Prepare and present technical and commercial proposals, tenders, quotations, and project solutions. Collaborate with estimation, technical, supply chain, operations, and finance teams to ensure successful project delivery. Monitor market trends, competitor activities, and pricing to identify new business opportunities. Lead, coach, and mentor the project sales team while driving high-performance sales culture. Ensure accurate CRM management, sales forecasting, and pipeline reporting. Requirements Bachelor's degree in Business, Engineering, or a related discipline (Master's degree is an advantage).15+ years of experience in the building materials industry with significant expertise in lighting project sales. Proven experience managing large-scale project sales within the market. Strong technical understanding of lighting products, lighting controls, specifications, and project requirements. Established network with consultants, architects, contractors, developers, and key decision-makers across. Excellent commercial acumen, negotiation, presentation, and relationship management skills.