e Magine Solutions is recruiting on behalf of a leading FMCG business for a Regional Sales Manager to own and accelerate growth across the Western Region. This is a high-impact, high-visibility leadership role with real autonomy: you’ll shape the regional sales strategy, tighten route-to-market, elevate execution standards, and build a team that wins consistently. If you’re the kind of sales leader who loves being close to the market, thrives on performance, and wants a role where your decisions genuinely move the needle this one is a game changer.
Why this role is a big deal
You’ll lead one of the most commercially important regions in KSA, with a broad customer landscape and serious growth potential Real ownership: strategy + execution + team performance (not just reporting) A chance to build a “best-in-class” sales rhythm targets, KPIs, cadence, coaching, and accountability Strong cross-functional exposure (Trade Marketing, Logistics, Finance, Sales Excellence, HR) to drive end-to-end results A role where strong operators stand out quickly performance is visible and rewarded
Key responsibilities
Build and execute regional sales strategies to drive profitable growth across the Western Region (Jeddah base) Strengthen route-to-market and distribution effectiveness: coverage, availability, execution, and service levels Lead, coach, and develop Sales Supervisors and Sales Executives; build successors and raise the bar on standards Set, deploy, and track annual/monthly targets and KPIs; drive accountability through structured performance management Run daily/weekly/monthly cadence meetings to review performance, challenges, opportunities, and action plans Build strong customer relationships and ensure consistent commercial discipline in-market Partner with Trade Marketing, Logistics, Finance, Sales Excellence, and HR to deliver business targets Track competitor activity (pricing, promotions, stock positions) and convert insights into clear actions Review and analyze sales performance reports; translate data into decisions (forecasting, regression, cannibalization where relevant)
Candidate profile
Bachelor’s degree in Business Administration or related field Minimum 3 years’ experience as a Regional Sales Manager (or similar) within FMCG / Food Strong commercial maturity with proven negotiation and problem-solving capability Strong leadership, communication, and organizational skills Confident with advanced analysis and performance reporting Advanced Microsoft Office; comfortable producing weekly/monthly reports ERP familiarity preferred Arabic speaker with good English
Location & coverage
Base: Jeddah, Saudi Arabia Coverage: Western Region
To apply Share your CV with e Magine Solutions and include a short summary of:Western Region coverage experience (Jeddah/Makkah/Madinah/Taif etc.) Channels managed (Modern Trade / Traditional Trade / Wholesale / HORECA, if applicable) Team size led + target achievement highlights


Keywords (for search) Regional Sales Manager, Sales Manager, Area Sales Manager, FMCG, Food, Consumer Goods, Consumer Products, CPG, Sales Leadership, Sales Management, Field Sales, Route to Market, RTM, Distribution Management, Distributor Management, Channel Management, Channel Strategy, Modern Trade, MT, Key Accounts, KAM, Traditional Trade, TT, General Trade, GT, Wholesale, HORECA, Retail Sales, Trade Marketing, Merchandising, Sales Forecasting, Demand Planning, Sales Planning, S&OP, KPI Management, Performance Management, Target Setting, Incentives, Team Coaching, Sales Training, Negotiation, Pricing Strategy, Competitive Intelligence, Market Insights, Territory Management, Coverage Expansion, Jeddah, Western Region, Saudi Arabia, KSA.

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