Main responsibilities and duties
- Design and implement integrated digital marketing strategies to increase brand awareness and achieve growth objectives.
- Manage paid advertising campaigns across various channels and continuously analyze performance.
- Prepare performance reports and data analysis to derive insights and improve return on investment (ROI).
- Manage the website and social media digital content and coordinate the content calendar with sales and design teams.
- Search engine optimization (SEO) and develop content strategies to increase targeted traffic.
- Manage marketing automation and lead nurturing across marketing automation tools.
- Coordinate with design and creative teams to ensure quality promotional materials and campaign content.
- Continual monitoring of trends and new technologies and provide actionable, implementable recommendations.
Qualifications and requirements
- Saudi national
- Bachelor’s degree in Marketing, Information Technology or a related field.
- Experience: 2 to 10 years in digital marketing or digital advertising channels.
- Good familiarity with digital advertising platforms and analytics tools (Google Analytics, Google Ads, SEO tools).
- Strong understanding of multi-channel campaign management and capabilities to measure performance and provide data-driven recommendations.
- High analytical skills and attention to detail with the ability to work under tight deadlines.
- Proficiency in spoken and written Arabic; English proficiency preferred.
- Ability to work in a team and coordinate with sales and design teams.
Required skills
- Managing digital advertising campaigns and performance analysis.
- SEO and writing optimized content.
- Data analysis and making data-driven decisions.
- Mastery of Customer Relationship Management (CRM) tools and marketing automation.
- Budget management, ROI analysis, and effective resource allocation.
- Strong organizational skills and ability to manage multiple projects simultaneously.
Benefits and perks
- Competitive salary and allowances based on experience and competence.
- Supportive work environment and opportunities for career advancement.
- Relative flexibility in working hours and hybrid work opportunities when needed.