Job Title: Social Media Marketing Specialist

Job Summary
We are looking for a creative and results driven Social Media Marketing Specialist to develop, implement, and manage social media strategies that increase brand awareness, engagement, and lead generation. The ideal candidate has strong content creation skills, understands digital marketing trends, and can analyze campaign performance to optimize results.


Key Responsibilities
•⁠ ⁠Develop and execute social media strategies aligned with business objectives.
•⁠ ⁠Create, schedule, and publish engaging content across platforms including Instagram, X, Linked In, Facebook, Tik Tok, Snapchat, and You Tube.
•⁠ ⁠Manage the company’s social media calendars and ensure consistent posting.
•⁠ ⁠Plan and execute paid social media advertising campaigns.
•⁠ ⁠Monitor audience engagement, respond to comments and messages, and build online communities.
•⁠ ⁠Analyze campaign performance using social media analytics tools and prepare monthly performance reports.
•⁠ ⁠Stay up to date with industry trends, platform updates, and emerging social media best practices.
•⁠ ⁠Coordinate with graphic designers, photographers, videographers, and copywriters to produce high quality content.
•⁠ ⁠Collaborate with the marketing team to support product launches, events, and promotional campaigns.
•⁠ ⁠Work with influencers and content creators to expand brand reach.
•⁠ ⁠Monitor competitors’ social media activities and identify new opportunities.


Qualifications
•⁠ ⁠Bachelor’s degree in Marketing, Communications, Business, or a related field.
•⁠ ⁠2 to 5 years of experience in social media marketing or digital marketing.
•⁠ ⁠Strong understanding of major social media platforms and their advertising tools.
•⁠ ⁠Experience using Meta Business Suite, Linked In Campaign Manager, Tik Tok Ads Manager, Snapchat Ads, and Google Analytics.
•⁠ ⁠Proficiency in content planning and campaign management.
•⁠ ⁠Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite is an advantage.
•⁠ ⁠Excellent written and verbal communication skills in English. Arabic is a plus.
•⁠ ⁠Strong analytical, organizational, and time management skills.


Required Skills
•⁠ ⁠Social media strategy
•⁠ ⁠Content creation and copywriting
•⁠ ⁠Paid social media advertising
•⁠ ⁠Community management
•⁠ ⁠Campaign planning and execution
•⁠ ⁠Analytics and reporting
•⁠ ⁠Trend identification
•⁠ ⁠Project management
•⁠ ⁠Creativity and attention to detail
•⁠ ⁠Team collaboration


Key Performance Indicators (KPIs)
•⁠ ⁠Growth in followers and audience engagement
•⁠ ⁠Reach and impressions
•⁠ ⁠Website traffic generated from social media
•⁠ ⁠Lead generation and conversions
•⁠ ⁠Return on ad spend (ROAS)
•⁠ ⁠Content engagement rate
•⁠ ⁠Campaign performance against objectives
•⁠ ⁠Timely execution of content calendar


Preferred Experience
•⁠ ⁠Experience working in an advertising agency or marketing department.
•⁠ ⁠Experience managing multiple brands simultaneously.
•⁠ ⁠Familiarity with influencer marketing and event promotion.
•⁠ ⁠Knowledge of AI powered content creation tools is an advantage.


Employment Type
Full Time
Reports To: Marketing Manager or Director of Marketing
Location On-site