About the Company
We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, generate qualified leads, and support business growth objectives. The successful candidate will play a key role in driving digital performance through effective campaign management, lead generation, and data-driven marketing strategies.
About the Role
The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns.
Responsibilities:
Plan, launch, and optimize paid advertising campaigns across Meta, Google, Snapchat, and Tik Tok platforms. Generate and manage high-quality leads through digital marketing channels. Monitor campaign performance and prepare regular reports with actionable insights and recommendations. Manage and develop social media platforms and digital marketing activities. Coordinate with design and content teams to ensure successful campaign execution. Analyze marketing data, customer behavior, and campaign results to improve performance and ROI. Track lead quality and conversion rates while supporting sales and business objectives. Stay up to date with digital marketing trends, tools, and industry best practices.
Qualifications:
Bachelor’s degree in Marketing, Digital Media, Business Administration, or a related field. Minimum 2 years of experience in Digital Marketing, Performance Marketing, or a similar role. Hands-on experience with Meta Business Manager, Google Ads, and social media advertising platforms. Strong knowledge of lead generation, campaign optimization, and digital marketing strategies. Experience in marketing analytics, reporting, and performance measurement. Proficiency in Google Analytics and other digital marketing tools. Previous experience in the real estate industry is preferred. Strong communication, analytical, and problem-solving skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Required Skills:
Digital Marketing Performance Marketing Lead Generation Campaign Optimization Marketing Analytics Google Analytics
Preferred Skills:
Experience in the real estate industry Strong communication skills Analytical skills Problem-solving skills