Regional Trading Marketing Manager | Saudi Arabia, Riyadh

The Company:

Founded in 1977, Almarai Company is the world’s largest vertically integrated dairy company and the largest food and beverage manufacturing and distribution company in MENA. Headquartered in Riyadh, Almarai Company is ranked as the number one FMCG Brand in the MENA region and the market leader in all its categories across GCC, Egypt, and Jordan.

Over five decades of sustainable growth, Almarai has consistently provided nutritious and healthy products to consumers of all ages, driven by its core principle: “Quality you can trust.”

Almarai has expanded its product range to include, in addition to dairy products, juices and beverages, baked goods, poultry, infant formula, dates, fish and seafood, and bottled water, under more than 20 brands such as Almarai, L’usine, 7DAYS, ALYOUM, Nuralac, Farm’s Select, Ice Leaf, Almira, Seama, Oska, IVAL, Almara Pro, Premier Chef, Bakemart, and others.

Almarai currently employs over 43,000 Quality Makers, across the GCC, Egypt & Jordan.

In 2025, Almarai reported net income of SAR 2.4 billion on sales of SAR 22 billion.

About the role:

• The Regional Trade Marketing Manager role is responsible for developing and executing business and trade marketing strategies and integrated merchandising programs that drive profitable growth and increase the long-term value of our brands


• Development and execution of trade and channel-specific plans at regions/countries. Working closely with the RGMs, Head office team and our merchandising/POSM partners to contribute significantly to the achievement of channel financial objectives and our goal of becoming our trade partner’s most valued supplier

Key Responsibilities:

• Lead development and implementation of the regional Trade Marketing strategies to achieve defined business growth objectives across all sales channels in the Region.


• Develop and implement tailor‑made promotional programs for all channels, and ensure that they are in line with overall business strategy


• Develop Look of Success (LoS) by channel and ensure full compliance to the LoS guide.


• Work with marketing and Sales team to agree the point of sale materials (POSM) required to support the selling effort, then execute all implementation of POSM in market (from design, to production, logistics, how to fill strategies etc.). Planned product‑sampling sessions.


• Gather market intelligence and provide market insight to the Salesforce, Marketing teams and senior management to shape winning marketing programs and initiatives.


• Manage all assigned trade marketing resources, materials and equipment in an efficient manner to maximize the use and extend the life of the organization’s assets. Support and lead photo recognition capability.


• Developing personnel capability and coaching others in his/her area of expertise to sustainably drive business results.


• Work with Sales teams to negotiate and sell‑in marketing activations and customer growth initiatives to our trade partners. Monitoring the Merchandising Supervisors to organize merchandising Call Plan.


• Achievement of a consistent high standard of daily, juice, food and bakery displays in the market through photo display KPIs.

Requirements:

• Bachelor’s degree in BA or a related field 


• At least 5 years’ Category management and/or Trade Marketing experience with a reputable FMCG company in the Middle East.


•  English Fluency   

Almarai offers a competitive package, generous leave, medical coverage, discretionary bonus, training, and development etc.

This is a great opportunity to join a successful and expanding global business, offering an excellent remuneration and benefits package.