Group Chief Marketing Officer (Group CMO) Job Purpose The Group Chief Marketing Officer (CMO) is a C-level executive responsible for leading the overall marketing strategy across multiple companies and business units. The role focuses on driving brand growth, market positioning, and commercial performance in alignment with the group’s strategic objectives.
Scope of Responsibility
The role oversees marketing leadership across multiple companies operating in Logistics Services, Food & Beverage, Gas, and Oil Retail sectors, ensuring consistent brand direction and effective go-to-market strategies across all businesses.
Key Responsibilities
Develop and execute a group-wide marketing strategy aligned with overall business goals. Lead brand management and positioning across all companies and sectors. Oversee digital marketing, communications, PR, and integrated campaigns. Drive market research, customer insights, and competitive analysis. Support business growth through demand generation and go-to-market initiatives. Work closely with executive leadership and business heads to align marketing with commercial objectives. Lead, mentor, and develop marketing teams and external agencies. Manage marketing budgets, KPIs, and performance reporting at group level. Ensure consistent brand identity and messaging across all channels and platforms. Qualifications & Experience
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (MBA preferred). Minimum 15 years of progressive marketing experience, with strong group-level leadership exposure. Proven experience in multi-business or holding group environments. Strong expertise in brand strategy, digital marketing, and growth initiatives.