Job Title: Public Relations Officer– Project
Role Purpose:The Public Relations Officer at Al Bawani Construction Company is responsible for managing the company’s public image and communications. This role involves developing and implementing PR strategies, handling media relations, and ensuring effective communication with stakeholders to promote a positive image of the organization within the construction industry and the broader community. Key Accountabilities & Key Activities:Public Relations:Implement comprehensive PR strategies that align with organizational goals. Organize PR campaigns to promote the company’s projects and initiatives. Monitor media coverage and public perception of the company. Analyze the effectiveness of PR strategies and adjust as necessary. Community Engagement:Build and maintain relationships with community stakeholders, including local organizations and residents. Organize community outreach programs and events to enhance the company’s presence. Collaborate with local governments and agencies on community development initiatives. Gather feedback from community members to improve relations and address concerns. Internal Communications:Implement internal communication strategies to keep employees informed and engaged. Organize events and meetings to facilitate communication between management and employees. Gather employee feedback to improve internal communications. Brand Management:Ensure consistency in branding and messaging across all communication channels. Collaborate with marketing teams to enhance the company’s brand presence. Monitor brand reputation and address any issues that arise. Implement promotional materials that reflect the company’s values and mission. Event Coordination:Execute events, such as press conferences, community outreach, and trade shows. Coordinate logistics, including venue selection, catering, and promotional materials. Engage with stakeholders and attendees to enhance the company’s visibility. Evaluate the success of events and gather feedback for future improvements. Job Specifications:Necessary Knowledge and Experience:Minimum of 3-5 years in public relations, communications, or a related field. Proven experience in managing community engagement and public relations initiatives. Familiarity with construction industry practices and terminology. Knowledge of local and national regulations affecting public relations and community engagement. Education and Certification – Minimum Requirements:Bachelor’s degree in Public Relations, Communications, Marketing, or a related field. Additional certifications in public relations or communications (e.g., APR, PRSA membership) are a plus. Job Specific Technical Skills:Proficiency in Microsoft Office Suite, particularly Excel, Word, and Power Point. Familiarity with social media platforms and digital marketing tools. Strong writing and editing skills for press releases, reports, and internal communications. Ability to analyze public sentiment and media coverage to inform strategy. Excellent communication skills, both verbal and written, in English and Arabic. Strong analytical and critical thinking skills to assess issues and develop effective communication strategies.