Job Title

Brand Executive

Role Overview

We are seeking a local Brand Executive with a strong understanding of Saudi culture and Arabic communication to support brand development in Saudi Arabia. 

This role will serve as a key local communication hub, responsible for localized content creation, social media execution, KOL and media collaboration, brand events, and community engagement.

The ideal candidate is hands-on, highly connected to the local market, and able to independently manage day-to-day brand communication with local partners, creators, media, and suppliers.

Key Responsibilities

1.     Local Content Creation (Core Responsibility)

Ø  Plan, shoot, and edit localized social media content (short videos, Reels, Vlogs, etc.)

Ø  Develop creative video concepts aligned with local trends, product USPs, and audience preferences

Ø  Ensure content tone, visuals, and storytelling resonate with Saudi audiences

2.     2 Saudi Social Media & Platform Operations

Ø  Manage daily brand operations across major Saudi social platforms (Instagram, TikTok, X, YouTube, Facebook, etc.)

Ø  Create and localize Arabic-first content aligned with Saudi culture, trends, and user behavior

3.     Local Media & KOL Management

Ø  Identify, build, and maintain relationships with Saudi local media and Arabic-speaking KOLs/creators

Ø  Manage KOL communication, briefing, coordination, content review, and follow-up

Ø  Support KOL strategy and collaboration planning for different products and campaigns

4.     Product Launches & Brand Events

Ø  Support planning and execution of local product launches, hands-on sessions, and brand showcases

Ø  Coordinate with local vendors, agencies, photographers, videographers, and media partners

5.     Brand Marketing Campaign Execution

Ø  Participate in the local planning and execution of brand marketing campaigns

Ø  Translate brand strategies into clear, actionable local execution plans

6.     Local Community & Circle Expansion

Ø  Build and expand relationships with key local communities (photography, content creators, youth culture, etc.)

Ø  Explore new local collaboration opportunities and cultural touchpoints

Ø  Strengthen the brand’s long-term presence within Saudi cultural and creative circles

Requirements

Ø  Saudi national or Arab candidate with long-term residence in Saudi Arabia and strong local cultural understanding

Ø  Native Arabic proficiency (spoken and written)

Ø  Working proficiency in English for internal communication

Experience & Background

Ø  2–5 years of experience in branding, marketing, social media, or content-related roles

Ø  Strong understanding of Saudi/local content trends and social media ecosystem

Ø  Hands-on experience working with KOLs, media, agencies, or local suppliers

Content & Technical Skills (Key)

Ø  Ability to independently shoot and edit videos (mobile or camera-based)

Ø  Familiarity with common video editing tools such as CapCut, Premiere Pro, Final Cut, etc.

Ø  Strong sense of visual storytelling, pacing, and social media performance metrics