Location: Riyadh, Saudi Arabia

We are looking for a dynamic and driven Marketing Specialist to join our team in KSA. 

This role will play a key part in executing retail marketing initiatives, managing on-ground activations, and developing engaging content tailored to the Saudi market. 

The ideal candidate is hands-on, detail-oriented, and deeply understands the local culture and consumer behavior. 

You will collaborate closely with cross-functional teams to ensure brand consistency and drive customer engagement across all retail touchpoints.

Who are we?

Lychee is the leading player in the rapidly growing healthy food industry in Egypt, with a unique and highly scalable position in the market that combines a healthy fast food retail arm and a manufacturing arm for healthy packaged foods. Most notably, fresh juices and Greek yogurt.

As part of our greater mission to make healthier food choices accessible and sustainable for people's everyday lifestyle, we're extending our commitment to the region with our entry into the Saudi Arabian market, with a substantial retail expansion plan and on-ground operations starting Q2, 2025 in Riyadh.

Lychee relies on both its manufacturing capabilities and brand recognition built over a decade to expand its retail operations seamlessly based on customer demand and to scale its existing presence in modern trade, traditional trade, and quick commerce.

What will you be doing?

• Plan, coordinate, and execute on-ground activations and events across retail locations in KSA to drive traffic and customer engagement.
• Ensure consistent application of retail marketing standards, including visuals, in-store branding, POS materials, and campaign launches.
• Develop localized content for digital and offline channels that resonates with the Saudi audience, in line with brand guidelines.
• Support the rollout of seasonal campaigns and product launches, ensuring smooth alignment with the overall marketing strategy.
• Monitor and report on campaign performance, providing insights and recommendations for optimization.
• Work closely with the operations and retail teams to execute promotions and ensure maximum visibility in-store.
• Collaborate with the central marketing team to localize global content and initiatives for the KSA market.
• Identify and engage with local influencers, vendors, and partners for collaboration and brand visibility.
• Conduct market visits regularly to audit marketing implementation and understand consumer response.
• Ensure brand messaging and tone of voice are consistent across all touchpoints and aligned with cultural sensitivities.
• Manage budgets and vendor relationships for marketing activities and activations within KSA.
• Stay updated with local market trends, competitors, and emerging consumer insights to inform marketing strategies.

What are we looking for?

• Bachelor's degree in Marketing, Business Administration or any relevant field
• Minimum of 3 years of work experience in Marketing within Riyadh, KSA at FMCG or Retail or F&B Industries
• Strong understanding of Saudi culture, consumer behavior, and retail environment
• Fluent in English and Arabic languages
• Experience with event execution and content creation
• Proficient in using marketing tools and social media platforms
• Creative thinker with strong attention to detail
• Ability to handle multiple tasks and work in a fast-paced environment.

At Lychee, we value the unique strengths each individual brings, fostering a diverse, inclusive workplace that thrives on varied perspectives. 

We celebrate differences as drivers of innovation, creativity, and growth, ensuring every team member can contribute their best.