Responsibilities:

Strategy Development:

• Develop and implement comprehensive growth strategies to drive user acquisition, engagement, conversions, and retention.
• Conduct market research and competitive analysis to identify growth opportunities and trends.
• Create and manage growth experiments to test and optimize strategies.

Data Analysis:

• Analyze user data to identify key growth metrics and trends.
• Use data-driven insights to inform growth strategies and decision-making.
• Develop and maintain dashboards to track growth performance and KPIs.

Collaboration:

• Work closely with marketing, product, and data teams to align growth initiatives with overall business goals.
• Collaborate with cross-functional teams to implement growth strategies and campaigns.
• Provide regular updates and reports on growth performance to stakeholders.

User Acquisition:

• Develop and execute user acquisition campaigns across various channels (e.g., social media, email, SEO, paid advertising).
• Optimize acquisition funnels to maximize conversion rates and ROI.
• Identify and leverage new channels and partnerships for user acquisition.

User Engagement and Retention:

• Develop and implement strategies to increase user engagement and retention.
• Create and manage user onboarding and activation programs.
• Analyze user behavior to identify opportunities for improving user experience and retention.

Innovation and Improvement:

• Stay up-to-date with industry trends and best practices in growth marketing.
• Propose and implement innovative solutions to enhance growth performance.
• Continuously improve growth processes and tools.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 6+ years of experience in B2C / B2B business growth or a similar role.
• Strong analytical and data-driven mindset.
• Proficiency in growth marketing tools and platforms (e.g., Google Analytics, Mixpanel, HubSpot, AppsFlyer).
• Excellent communication and collaboration skills.
• Experience with A/B testing and experimentation.
• Strong problem-solving and decision-making abilities.

Preferred Qualifications:

• Experience in the startup ecosystem.
• Knowledge of SaaS business models and metrics.
• Familiarity with SQL and data visualization tools.