Key Responsibilities:
- Strategic Marketing Planning:
- Develop and execute strategic marketing plans to promote bus services and elevate brand visibility.
- Identify growth opportunities by analyzing market trends, competitor activities, and customer insights.
- Campaign Management:
- Manage all marketing campaigns across digital, print, and social media platforms to drive customer acquisition and engagement.
- Ensure marketing efforts are integrated and aligned with the overall business objectives.
- Market Analysis:
- Conduct market research to understand customer needs, preferences, and competitive landscape.
- Utilize data to refine marketing strategies and enhance campaign effectiveness.
- Cross-Functional Collaboration:
- Work closely with cross-functional teams, including sales, operations, and customer service, to ensure cohesive marketing efforts.
- Align marketing initiatives with company goals and operational plans.
- Performance Monitoring:
- Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing strategies.
- Provide regular updates and insights to senior management on campaign performance and marketing outcomes.
- Team Leadership:
- Lead and mentor a team of marketing professionals, providing guidance and conducting performance evaluations.
- Foster a collaborative and high-performance work environment.
Skills
Essential Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing management roles, ideally within the transportation or travel industry.
- Strong analytical skills with the ability to interpret data and make informed strategic decisions.
- Excellent communication and interpersonal skills.
- Creative and innovative thinking with a problem-solving mindset.
Desired Experience:
- Experience working in a multinational company or with diverse cultural backgrounds.
- Knowledge of digital marketing strategies and tools.
- Experience in brand management and customer relationship management.
- Previous experience in leading a marketing team.