Key Responsibilities:

• Strategic Marketing Planning:
• Develop and execute strategic marketing plans to promote bus services and elevate brand visibility.
• Identify growth opportunities by analyzing market trends, competitor activities, and customer insights.
• Campaign Management:
• Manage all marketing campaigns across digital, print, and social media platforms to drive customer acquisition and engagement.
• Ensure marketing efforts are integrated and aligned with the overall business objectives.
• Market Analysis:
• Conduct market research to understand customer needs, preferences, and competitive landscape.
• Utilize data to refine marketing strategies and enhance campaign effectiveness.
• Cross-Functional Collaboration:
• Work closely with cross-functional teams, including sales, operations, and customer service, to ensure cohesive marketing efforts.
• Align marketing initiatives with company goals and operational plans.
• Performance Monitoring:
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing strategies.
• Provide regular updates and insights to senior management on campaign performance and marketing outcomes.
• Team Leadership:
• Lead and mentor a team of marketing professionals, providing guidance and conducting performance evaluations.
• Foster a collaborative and high-performance work environment.

Skills

Essential Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing management roles, ideally within the transportation or travel industry.
• Strong analytical skills with the ability to interpret data and make informed strategic decisions.
• Excellent communication and interpersonal skills.
• Creative and innovative thinking with a problem-solving mindset.

Desired Experience:

• Experience working in a multinational company or with diverse cultural backgrounds.
• Knowledge of digital marketing strategies and tools.
• Experience in brand management and customer relationship management.
• Previous experience in leading a marketing team.