The Chief Commercial Officer (CCO) will direct and execute the commercial strategy, overseeing both national and international efforts, including new product development and the marketing and sales strategies for the company and its affiliates. As a strategic business partner, the CCO will lead initiatives to consolidate and grow market presence, enhance brand positioning, and maximize company revenue and profitability across the short, mid, and long-term horizons. Reporting to the CEO, you need to have experience in the commodity, bakery, condiments space preferably followed by food production and distribution.
Key Responsibilities:
- Commercial Strategy & Performance:
- Develop and implement comprehensive short-term and long-term commercial strategies, leveraging macro and microeconomic indicators to support company objectives.
- Establish a performance assessment system for the commercial function, ensuring regular evaluations and improvements across the business and its affiliates.
- Ensure the company's vision, products, and brand image are effectively positioned among stakeholders and consumers.
- Market Expansion & Product Strategy:
- Lead the development and execution of strategies to increase product presence in diverse markets, both locally and internationally.
- Drive the marketing strategy, leveraging market trends and economic forecasts to ensure long-term brand presence and competitive positioning.
- Brand Development & Marketing Leadership:
- Direct the strategic development of the brand's value, equity, and loyalty across all markets, ensuring strong local and global brand recognition.
- Approve and oversee the implementation of promotional plans and marketing campaigns to attract customers, increase sales, and improve profitability.
- Market Intelligence & Analysis:
- Develop systems for gathering and analyzing market intelligence to monitor trends relevant to the company's interests. Ensure insights are shared across departments for informed decision-making.
- Utilize global indicators, market performance, and economic trends to craft strategic commercial plans aligned with business objectives.
- Stakeholder & Relationship Management:
- Manage relationships with key stakeholders, including large customers, retail clients, partners, and government authorities, ensuring strong partnerships that drive business growth.
- Collaborate with internal stakeholders across functions, including legal, finance, and production, to align commercial strategies with broader company goals.
- Executive Leadership & Advisory:
- Provide strategic commercial guidance and insights to the executive management team, influencing decisions related to marketing, production, and overall business development.
- Lead the development and execution of mid-term and long-term strategies for the company’s product portfolio, ensuring alignment with the overall corporate strategy.
- Financial & Commercial Reporting:
- Prepare and present comprehensive commercial reports, including financial performance, budgeting, ROI analysis, and key commercial indicators for marketing and sales efforts.
Qualifications:
- Extensive experience in senior commercial leadership roles, with a proven track record of leading international and domestic strategies.
- Strong expertise in sales, marketing, supply chain and business development.
- Demonstrated ability to interpret market trends and economic data to guide commercial decisions.
- Excellent stakeholder management skills, with the ability to build and maintain strong relationships with external and internal partners.
- Strong financial acumen with experience in budgeting, performance monitoring, and delivering ROI.
- Fluency in English and Arabic is highly preferred