Job Summary:

The Senior Marketing Specialist will play a pivotal role in shaping and executing marketing strategies for the Automobile & Motorcycle Federation. This role demands a deep understanding of the Automobile & motorcycle landscape, exceptional communication skills, and the ability to engage a diverse range of stakeholders, including sponsors, teams, and fans. The ideal candidate will be instrumental in enhancing the federation's brand visibility and driving engagement across various platforms.

Key Accountabilities:

• Manage the execution of annual marketing plans, including field and channel marketing strategies.
• Oversee the design and content creation of advertising campaigns, ensuring alignment with the needs of the target audience.
• Design and implement campaigns to introduce prospective customers to new product releases while building brand awareness.
• Track and analyze results from each advertising campaign to assess customer engagement, identify areas for improvement, and ensure effective ROI, including impact on sales growth and brand equity.
• Qualify and contract marketing and advertising service providers, as well as printing agencies, to guarantee quality and efficiency.
• Ensure that brand messaging remains strong and consistent across all channels and marketing activities.
• Collaborate with the marketing team to produce compelling content for social media, websites, newsletters, and promotional materials.
• Oversee the production and execution of outlet branding and development of promotional materials.
• Analyze market trends, audience insights, and competitor activities to inform marketing strategies and identify growth opportunities.
• Manage relationships with sponsors and partners to maximize marketing collaborations and ensure alignment with brand objectives.
• Plan and coordinate marketing events, including races, exhibitions, and promotional activities, ensuring successful execution and measurable outcomes.
• Monitor and report on the effectiveness of marketing campaigns, utilizing data analytics to guide future strategies.
• Work closely with the communications team to ensure consistent messaging and branding across all channels.

Minimum Qualifications:

Must be holding a Bachelor in a relevant field.

Minimum Experience:

Must have a minimum of 4 years as a senior marketing.

Required Skills:

• Bilingual proficiency in English and Arabic
• Strong interpersonal and communication skills, with the ability to engage and influence sponsors, teams, and fans.
• Strategic thinking and creativity to design and implement innovative marketing campaigns.
• Time management and organizational skills, with a proven ability to manage multiple projects and deadlines simultaneously.
• Proficiency in digital marketing platforms, including social media, email marketing, and content management.
• Competence in marketing analytics tools to monitor campaign performance and ROI.
• Advanced proficiency in Microsoft Office Programs (Excel, PowerPoint) for documentation, reporting, and presentations.
• Strong teamwork and collaboration skills, with the ability to work closely with cross-functional teams, including communications, design, and sales.