• Is the brand champion and expert while ensuring brand integrity in all respects.
• Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising).
• Contributes to annual brand planning process.
• Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.
• Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles.
• Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
• Collaborates with sales team for specific strategies for clients.
• Represents the company and provides support as needed at various trade shows and conventions.
• Plans and executes events and promotions within fan communities.
• Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.
• Monitors product catalog compliance and testing reports.
• Performs other duties as necessary to support the objectives of division and company.

Skills

• Key initiative planning and execution
• Consumer communication strategy, planning and execution
• Business and talent management]
• Strategic Thinking
• Written and Oral Presentations Skills
• Cross-functional project leadership
• Business analysis
• Consumer insights
• Financial acumen
• Creative development