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Job Purpose The Director of Destination of Marketing for AMAALA will lead the development and execution of performance-driven marketing strategies to enhance the destination's visibility, attract key tourist segments, and drive economic growth. This role also will support the seamless execution of production projects. This role bridges the gap between creative marketing and operational excellence, ensuring that production deliverables align with brand goals, market demands, and stakeholder expectations.
With a strong focus on measurable results, this role will be responsible for optimizing marketing campaigns, improving ROI, and ensuring that the destination’s brand and offerings are positioned to drive visitation to the destinations.
As the leader of the destination's marketing team, you will collaborate closely with internal departments, external agencies, and local stakeholders to create and execute integrated marketing plans that support the overarching goals of the destination management organization. The role requires a dynamic, data-driven marketer with a deep understanding of the tourism industry, destination branding, and performance marketing principles.
Key Responsibilities:
Strategic Planning & Leadership:Develop and execute the destination’s marketing strategy with a focus on performance marketing, ensuring alignment with overall business and tourism goals. Set clear KPIs and performance targets for marketing initiatives, ensuring alignment with revenue objectives, brand positioning, and visitor engagement metrics. Lead a cross-functional destination marketing teams and coordinate closely with internal stakeholders (Development, subsidiairies, DMC, residential, events, partnerships) to drive integrated marketing campaigns and support driving visitation.
Performance-Driven Campaign Management:Oversee the development and implementation of targeted digital marketing campaigns (paid media, influencer marketing, social media) with a heavy focus on data analysis and ROI tracking. Continuously optimize and refine campaigns based on performance insights, A/B testing, and audience segmentation. Leverage customer data, market insights, and analytics tools (Google Analytics, Tableau, etc.) to ensure marketing investments deliver measurable growth in tourism traffic and revenue.
Brand Development & Positioning:Ensure consistent messaging and positioning of the destination's brand across all digital and offline channels. Innovate and enhance destination marketing programs to stand out in a competitive tourism market. Collaborate with local stakeholders (hotels, restaurants, attractions, etc.) to ensure a unified marketing approach and to highlight unique selling points.
Partnerships & Stakeholder Engagement:Cultivate and manage relationships with key tourism partners, local businesses, and external agencies to amplify marketing efforts and drive engagement. Establish collaborative programs with national and international tourism bodies, airlines, and digital platforms to expand reach.
Data & Insights Analysis:Regularly review and analyze campaign performance, consumer behavior, and market trends to adjust marketing strategies accordingly. Provide regular reports and presentations on marketing performance, campaign effectiveness, and ROI to senior leadership.
Budget Management & Resource Allocation:Manage the marketing budget effectively to maximize the impact of campaigns and drive optimal cost efficiency. Ensure the best use of resources for digital and traditional marketing strategies.
Team Development & Management:Lead, mentor, and develop a high-performing marketing team, fostering a culture of continuous learning, creativity, and accountability. Set clear goals for team members and provide ongoing coaching and feedback.
Job Requirements:
Academic Qualifications:Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA or advanced degree preferred).
Years of Experience: Minimum of 15 years of experience in marketing, with substantial expertise in the travel and tourism sector.
Qualification and Experience:At least 15 years in team leadership, with a track record of managing teams and agency relationships to achieve brand objectives. Proven track record of developing and executing successful evergreen marketing strategies. Strong analytical skills and experience with marketing analytics tools. Strong background in brand management, content strategy, and integrated marketing communications. Creative, strategic thinker with a passion for the travel and tourism industry. Proven track record of leading performance-driven marketing campaigns, particularly in tourism or destination management. Strong background in digital marketing, including SEO, SEM, social media, email marketing, and paid media. Experience working with diverse stakeholders, and tourism boards. Innovative thinker with the ability to contribute to the development of brand measurement tools and metrics. Outstanding communication and interpersonal skills, with the ability to inspire teams and collaborate across departments. Strong analytical skills, with the ability to make data-driven decisions and adapt strategies based on market trends and performance analytics.
Skills:Strategic Thinking: Ability to think big picture while managing day-to-day operations with a clear focus on performance. Data-Driven: Strong analytical skills with the ability to translate data into actionable marketing strategies. Creativity: Innovative mindset with a passion for tourism, travel trends, and crafting compelling narratives. Communication: Excellent written and verbal communication skills; ability to interact with both internal teams and external partners effectively. Project Management: Strong organizational and project management skills with the ability to juggle multiple initiatives.
Technical Competencies:Strategic Marketing & Brand Leadership = Expert Integrated campaign management = Expert Stakeholder and partnership management = Expert Data -driven decision making = Expert Leadership and team development = Expert
Disclaimer: This job description outlines the core responsibilities of the role but is not exhaustive. Additional tasks related to the broader department may be assigned as required. This document does not represent an employment contract.
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