The Marketing Manager is responsible for developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth. This role focuses on positioning the brand effectively in the HORECA (Hotels, Restaurants, and Catering) market through comprehensive marketing strategies, campaigns, and partnerships. The Marketing Manager oversees content creation, digital marketing, and market research, ensuring alignment with business objectives and brand consistency.

Agency and Stakeholder Collaboration:

• Manage relationships and collaborate with creative/media agencies and other third-party stakeholders involved in marketing initiatives.
• Work closely with external partners to coordinate marketing activities and ensure brand alignment.

Market Research and Strategy:

• Conduct market research to understand industry trends, competitor activities, and customer preferences within the HORECA market.
• Develop and implement marketing strategies to effectively position the brand in the HORECA market.
• Identify market opportunities and provide strategic recommendations based on research findings.

Campaign and Event Management:

• Plan and execute integrated marketing campaigns, promotions, and events targeting HORECA customers.
• Plan and coordinate HORECA-focused events, trade shows, and sponsorships to promote brand visibility.
• Manage the end-to-end execution of marketing campaigns, ensuring timely delivery and effectiveness.

Content and Creative Development:

• Collaborate with creative teams to produce compelling print and digital marketing materials.
• Ensure consistent brand messaging and visual identity application across all marketing channels.
• Oversee the production of high-quality content, including copywriting, graphic design, and multimedia.

Digital Marketing and Engagement:

• Oversee digital marketing initiatives including social media, email marketing, and online advertising to engage HORECA audiences.
• Utilize SEO, SEM, and other digital marketing strategies to enhance online presence and drive traffic.

Partnership Development:

• Identify and establish partnerships with key HORECA players to enhance brand visibility and drive mutually beneficial initiatives.
• Negotiate and manage partnership agreements to maximize brand exposure and marketing opportunities.

Performance Analysis and Reporting:

• Analyze marketing metrics and KPIs to measure campaign effectiveness and inform future strategies.
• Prepare regular performance reports and insights for leadership, highlighting successes and areas for improvement.

Budget Management:

• Develop and manage marketing budgets for HORECA initiatives, ensuring optimal resource allocation.
• Monitor expenses and ensure marketing activities are cost-effective and within budget.

Desired Candidate Profile

Bachelor's degree in Marketing, Business, or a related field. Minimum 5-7 years of experience in marketing roles, with at least 2-3 years in a managerial position, ideally within the HORECA industry.

Proficiency in marketing software and tools, including CRM, analytics platforms, and digital marketing tools. Strong understanding of marketing principles, campaign management, and brand development. Experience with data analysis, market research, and performance metrics.

Excellent leadership and team management skills. Strong analytical and problem-solving abilities. Creative thinking and the ability to generate innovative marketing ideas. Excellent communication and interpersonal skills. Strong organizational and project management skills. Ability to work collaboratively in a team environment. Attention to detail and commitment to quality. Ability to manage multiple projects and meet deadlines.