Job Description

Roles & Responsibilities

What You Will Do

• 1. Build the GTM Engine & Team Recruit, lead, and mentor a high-performing marketing team capable of rapid execution. Own the GTM strategy across product lines, defining clear positioning and channel-market fit for our new school model. Sync marketing rhythms with admissions cycles, product launches, and school milestones.
• 2. Drive Growth & Revenue Deliver aggressive growth in student enrollments while maintaining a focus on high-LTV (Life Time Value) and brand reputation. Lead top-of-funnel efforts to build massive brand awareness, trust, and "hype" in the Saudi market. Partner with Product and School teams to unlock growth bottlenecks and move fast on market opportunities.
• 3. Disruptive Storytelling & Brand Craft a narrative that reflects Saudi dreams and parent aspirations making Noon a "badge of pride" for students. Lead all creative work, ensuring our messaging resonates deeply with the local culture while feeling fresh and next-gen. Turn everyday school moments into shareable, viral brand experiences.
• 4. Strategic Execution & Partnerships Manage external agencies, influencers, and event producers with a "scrappy but premium" mindset. Execute high-impact events (school launches, expos, parent open houses) that move both hearts and metrics.

Desired Candidate Profile

What You ll Bring

• A Success Story: You ve led bold, high-growth campaigns that moved the needle for a fast-paced brand.
• Cultural Mastery: You have a "Saudi-first" mindset. You speak the language literally and culturally and know what resonates with local youth and families.
• Strategic Discipline: You can align creative instincts with hard data and business goals.
• Grit: You are ready to work in a high-stakes, profitable startup environment where speed is a core competency.