Saral Raasta is a next-generation route optimization and fleet management platform, built fully in-house and bootstrapped with complete control over technology, pricing, and roadmap.
Unlike existing solutions (Routific, Optimo Route, Onfleet, etc.), Saral Raasta is designed for capability-aware routing, multi-region delivery optimization, and real-world fleet intelligence at scale. We’re solving one of the GCC’s biggest inefficiencies: fragmented, under-optimized, and expensive last-mile logistics. Already live with our first paying customer in India Now preparing to scale into UAE and Saudi Arabia as primary expansion markets, with broader GCC rollout planned next.
We’re now open to bringing in a Co-Founder for GCC expansion
Role & Responsibilities Lead UAE & Saudi market entry and go-to-market strategy Business development & partnerships with logistics operators, e-commerce platforms, healthcare / NEMT providers, and enterprise fleets Fundraising & strategic alliances with GCC-based investors, accelerators, and enterprise partners Team building: scale local sales and operations teams Co-founder commitment: initial capital investment aligned with equity and role
Ideal Co-Founder Profile Based in UAE or Saudi Arabia, or with strong GCC networks Background in logistics, Saa S, transportation, fleet operations, sales, growth, or ops Ability to make an initial capital contribution as part of the founding team Strong connections across logistics providers, e-commerce, healthcare transport, retailers, or regulators Entrepreneurial mindset — ready to own and scale a high-growth Saa S business
Why Join Saral Raasta? Massive opportunity: GCC logistics market > $100B; last-mile is one of the fastest-growing segments Differentiated tech: fully in-house optimization engine with pricing and roadmap control Proven traction: bootstrapped, live, and revenue-generating Scalable Saa S model: SMB fleets → enterprise logistics Equity + impact: co-founder role with returns aligned to contribution