ROLE PURPOSEThe Senior Business Development & Partnerships Manager will establish and grow English Path’s presence in Riyadh by driving B2B and B2G sales, building impactful partnerships, and generating revenue through corporate, governmental, community, and institutional channels. The role focuses on revenue generation, tender management, market expansion, and partnerships that also support B2C demand.
This is a senior individual‑contributor role requiring autonomy, commercial expertise, and strong relationship‑building capabilities.
KEY RESPONSIBILITIESSales & Business Development Identify, target, and acquire new corporate clients and government entities. Lead and manage tender submissions and government procurement processes. Develop and execute strategies to achieve revenue targets in Riyadh. Drive the full sales cycle from prospecting to closing and contracting. Build and maintain relationships with senior decision‑makers across industries and government sectors. Develop quarterly and annual commercial plans, defining priority segments and revenue pathways. Lead the preparation of tailored proposals and pricing, ensuring solutions align with client needs.
Partnerships & Market Expansion Develop strategic partnerships with schools, universities, community organisations, and training institutes. Promote English Path programmes (adult courses, young learner products, pathways) to institutional partners. Represent English Path at education fairs, exhibitions, and community events. Create partnership‑driven lead‑generation models (e.g., school collaborations, referral channels) to support B2C student recruitment. Engage with key ecosystem stakeholders, including chambers of commerce, training bodies, and sector associations, to strengthen English Path’s visibility and connections.
Client Relationship Management Maintain an active and accurate sales pipeline. Ensure consistent follow‑up and conversion of leads into contracts. Collaborate with agents, referral partners, and internal sales teams to maximise opportunities. Deliver exceptional customer service to strengthen long‑term relationships
Market Intelligence & Reporting Conduct market research to stay informed on trends, competitor activity, and emerging opportunities. Provide regular commercial performance reports, revenue forecasts, and market assessments. Maintain up‑to‑date knowledge of the English language education sector in Saudi Arabia. Own the accuracy of revenue forecasts and CRM pipeline data, ensuring it reflects real‑time sales cycles. Share structured feedback with internal teams regarding local market needs, competitor behaviour, and product opportunities.
Operational & Cross‑Functional Support Support the Centre Manager and Operations team when required, including hosting guests and visiting partners. Coordinate with Academic, Marketing, and Operations teams to ensure successful delivery of programmes sold. Contribute to local initiatives that strengthen English Path’s visibility and reputation within Riyadh.
QUALIFICATIONSBachelor’s degree or relevant professional qualification.
ESSENTIAL EXPERIENCE & SKILLSExperience Minimum 5+ years of commercial experience in Saudi Arabia, ideally in education, training, language learning, or related sectors. Proven experience in B2B and B2G sales, including tender management, negotiations, and contract closing. Demonstrated ability to achieve revenue targets and build new business pipelines. Experience managing institutional or community partnerships is strongly preferred. Skills Fluent in Arabic and English (essential). Strong sales and negotiation capabilities. Excellent communication and interpersonal skills. Ability to build strong relationships at senior levels across corporate and government sectors. Strong analytical and problem‑solving abilities. Advanced proficiency in Microsoft Office and CRM systems. Ability to work independently, prioritise effectively, and operate with accountability.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned.