Marketing Communication Management :Develop strategic communication plans and assess communication initiatives across various channels, such as media relations, content creation, communication calendar management, and influencer engagement. Develop and maintain a comprehensive communication calendar. Oversee content creation across various platforms (written, visual, multimedia). Develop and maintain a comprehensive media plan to maximize our outreach. Monitor and analyze communication metrics. Safeguard and enhance the organization's reputation and brand image. Stay abreast of industry trends and best practices in communication to ensure our strategies remain innovative and effective. Cultivate a culture of creativity, collaboration, and ongoing learning within the team. Ensure consistency in messaging and engagement with both internal and external stakeholders.
Strategy & Planning : Contribute to the development and execution of the Division’s ABCs and OKRs, while ensuring alignment with other Functions' heads. Make critical decisions that support the Division's strategic and tactical direction. Establish the plans for the respective functions/teams and provide inputs that support the Division’s goals and objectives. Distribute tactical responsibilities effectively to potential leaders in the Division, to improve the succession readiness of the organization over time. Measure and track relevant OKRs and metrics to ensure the achievement of goals and take corrective actions when necessary.
Governance and Resilience : Follow all relevant policies, procedures, and processes for the daily work to be carried out in a controlled and consistent manner. Contribute to the identification of opportunities for continuous improvement of processes and practices to enhance effectiveness. Uphold a high-performance working environment and promote HS’s Values.
People Management : Set performance objectives, provide necessary support, evaluate direct reports, and provide regular feedback on performance. Participate in the identification and recruitment of key talents for the function. Provide clear direction, prioritize tasks, assign and delegate responsibility, and monitor the workflow. Provide opportunities for team members to suggest, participate in, and contribute to improvement, innovation, and knowledge-sharing initiatives.
Budget Management : Manage and own the budgeting cycle and provide input to the budgeting process. Ensure effective utilization of the function's budget, and report accurately on progress and challenges. Investigate and propose implementing strategies that result in a positive financial impact for HS. Manage the reporting departments effectively within budget, and report accurately on progress made and challenges encountered. Formulate strategies that result in a positive financial impact for HS and aim to mitigate financial and operational risks.
Knowledge and Experience : 8 -10 years of relevant experience of relevant experience. Experience in developing and executing communication strategies. A creative and innovative mindset with a track record of successful campaigns. Strong leadership and team-building skills. Exceptional written and verbal communication skills.
Education and Certifications : A bachelor’s degree in marketing, media, or a relevant field is required.