Key Responsibilities:Lead the marketing team and oversee the overall performance of the department. Develop and execute digital marketing strategies aligned with company objectives and sales goals. Build, recruit, and manage a complete marketing team (content, social media, advertising, and design). Create high-impact marketing plans directly linked to sales growth. Monitor, analyze, and report marketing performance and key metrics (KPIs, ROAS, Growth). Generate creative ideas to grow social media accounts and increase engagement and followers. Write and develop social media video content, including hooks, scripts, and calls to action (CTAs). Supervise and actively participate in professional video editing and post-production for advertising content. Oversee the creative design of visual content (social posts, advertisements, and digital brand identity). Ensure visual consistency and unified creative identity across all platforms. Plan, launch, and manage high-performing paid advertising campaigns on social media platforms. Grow and develop the company’s presence across all social media channels. Coordinate closely with the sales team to ensure marketing efforts align with and support revenue results.