Key Accountability Activities:
Brand Strategy & Management: Lead the development and execution of a strong and consistent brand identity for the company across all platforms and marketing channels. Strategize and implement effective brand positioning to differentiate the company in the competitive events industry. Work with the team to create integrated marketing campaigns that support both brand awareness and specific event promotions, ensuring cohesion across digital, print, and experiential marketing. External Communication & Agency Management: Serve as the primary point of contact and strategic lead for the external marketing agency managing the company’s brand, digital assets, and communications. Ensure consistent brand messaging and visual identity across all public-facing platforms, including the website, social media, campaigns, and external publications. Provide the agency with clear, timely updates on the company’s latest activities, initiatives, and events to ensure accurate and strategic media coverage. Supervise and guide the agency in producing compelling content that highlights the company’s involvement in national and industry-relevant events. Event Marketing & Promotions Develop comprehensive marketing plans for each event, covering both pre-event promotion, on-site branding, and post-event engagement. Drive event awareness and engagement through targeted campaigns, working with the Digital Marketing Manager to leverage SEO, SEM, social media, and email marketing strategies. Identify, negotiate, and secure strategic partnerships and sponsorships to enhance event visibility, generate revenue, and strengthen the event's brand presence. Internal Communication & Employee Engagement Develop and execute internal communication strategies that promote transparency, unity, and cultural alignment throughout the organization. Plan and manage internal initiatives including seasonal campaigns, national and religious holiday celebrations, employee recognition programs, and team-building activities. Collaborate with HR to strengthen the employer brand by showcasing company culture, employee achievements, and growth opportunities. Evaluate communication effectiveness using surveys, feedback tools, and performance metrics; recommend ongoing enhancements. Digital Marketing & Performance Monitoring Partner with the agency to develop and execute the company’s digital marketing strategy, including social media, paid media, SEO, and email campaigns. Monitor and analyze campaign performance, generating insights and optimizations based on results.
Qualifications/Requirements
Bachelor's degree in Marketing, Communications, Events, Public Relations, or a related field.
Experience:Minimum of 5–7 years of progressive experience in marketing, with a focus on corporate communication, brand management, and digital engagement.
Other: Proven experience in managing internal and external communication strategies. Strong understanding of content development, social media management, digital marketing strategies, and branding principles. Experience handling communication during crises or reputational challenges is essential. Exceptional written and verbal communication skills in both Arabic and English. Strong project management and organizational skills with the ability to manage multiple priorities simultaneously. Proficiency in content and design review, with a solid grasp of visual storytelling, creative direction, and tone of voice consistency