Key Responsibilities
Content & Strategy Develop monthly content calendars Define and evolve Hot Stone’s brand voice Lead creative direction for social platforms Identify trends relevant to wellness & beauty
Execution Create & edit short-form videos (Reels/Tik Tok) Write captions & storytelling copy Schedule content across all platforms Manage daily stories Community management (DMs & comments) Linked In Specialism Strategise Linked In content approach Write professional brand narratives Position Hot Stone as an employer of choice Showcase culture, openings & achievements Performance & Growth Track KPIs & monthly insights Optimize content based on analytics Grow Gen Z & millennial segments
Ideal Candidate Profile0-2 years of experience in social media Strong understanding of Gen Z digital culture Comfortable in front of camera or directing shoots Editing skills (Cap Cut / Adobe / VN) Aesthetic eye + storytelling ability Background in beauty, wellness, lifestyle preferred Able to start immediately
What We Offer Competitive salary Creative ownership & brand impact Opportunity to shape a growing wellness brand Dynamic, collaborative environment
This role is ideal for someone who wants to build a recognizable personal creative portfolio while shaping a premium wellness brand.