Job Summary We are looking for a creative and strategic Copywriter & Social Media Specialist with hands-on FMCG experience to join our growing team. The ideal candidate will be responsible for developing engaging content and managing social media platforms to strengthen brand presence, drive consumer engagement, and support product campaigns across digital channels. This role is suited for someone who understands fast-paced FMCG environments and can balance creativity with commercial objectives.
Key Responsibilities Create compelling copy for social media, digital ads, websites, product launches, and campaigns Plan, execute, and manage social media calendars across platforms (Instagram, Facebook, Tik Tok, Linked In, etc.) Adapt brand tone of voice consistently across all communication channels Collaborate with marketing, design, and brand teams to support campaigns and launches Develop content aligned with FMCG consumer insights, trends, and seasonal promotions Monitor social media performance, engagement, and trends; suggest optimizations Manage community engagement, including comments, messages, and basic customer interactions Support influencer, UGC, and campaign content where required

Requirements3–5 years of experience in copywriting and social media, preferably within FMCG or consumer brands Strong understanding of FMCG consumer behavior, fast turnarounds, and campaign-driven marketing Excellent writing skills with the ability to adapt tone for different audiences and platforms Knowledge of social media trends, formats, and platform best practices