Plan and publish high‑velocity Arabic social content for clinics and doctors, coordinate shoots, manage captions and community hand‑offs, and track performance to generate qualified inquiries and bookings.

Key Responsibilities

·         Own the monthly content calendar (specialties, doctors, promos, health awareness).

·         Coordinate on‑site shoots with doctors and the Reel Maker; maintain an asset library.

·         Write Arabic captions aligned to brand voice and local tone; avoid misleading medical claims.

·         Coordinate with Moderators for DMs/WhatsApp and escalate hot leads to the Call Center.

·         Produce weekly performance reports (Reach, Views, ER, Saves, Leads).

·         Manage rights usage, before/after media compliance, and approvals workflow.

·         Design TOF/MOF/BOF structures per specialty with clear testing roadmaps.

·         Implement pixels/conversions, offline events, and UTM governance; connect to Call Center and WhatsApp/CRM reporting.

·         Continuously test creatives, offers, and audiences; scale budgets responsibly to hit CPL/CPA targets.

·         Run Google Search and select PMax/YouTube campaigns for medical queries and intent capture.

·         Publish daily/weekly reports (CPL, CTR, CPM, CVR, ROAS, Cost/Booking) with clear next actions.

·         Maintain platform compliance for medical topics and proactively reduce rejection/disable risks.

·         Partner with Call Center on lead quality, speed‑to‑contact, attendance, and no‑answer reduction.