- Monitor and maintain relationships with both internal and external customers through CRM systems.
- Develop and implement a CRM strategy that aligns with the overall business objectives.
- Manage relationships with various divisions within the organization.
- Develop and implement IT-driven marketing, customer experience, and sales techniques to attract new customers.
- Suggest innovative methods to address customer needs and improve satisfaction.
- Track and analyze key marketing, customer experience, and sales metrics to identify trends and opportunities for improvement.
- Assist in organizing promotional events to generate interest and reach potential customers.
- Review and select CRM software that best meets the company's specific requirements.
- Conduct market research to stay informed about industry trends and competitive landscape.
- Develop and integrate various systems across different sectors, platforms, and business units.
- Supervise the recruitment, development, retention, and organization of the CRM staff.
- Benchmark, analyze, and report on application performance to identify areas for improvement.
- Provide leadership and direction regarding technology, vendors, business partners, policies, and standards.
- Take a leading role in implementing CRM-driven digital transformation initiatives.
- Collaborate with the Integration Services Team to ensure seamless integration with the company's IT landscape.
- Manage escalations and ensure timely resolution of any issues.
- Monitor adherence to established processes, measure service performance, implement improvements, and report on key metrics.
- Ensure that existing CRM applications are continually optimized and maintained.
About the company: A semi-government real estate development company in Saudi Arabia, dedicated to providing affordable and high-quality housing. As the government's investment arm in the real estate sector, it plays a key role in promoting sustainable urban development and improving the quality of life in Saudi Arabia.
Skills
- Demonstrated experience as a CRM Director or similar role.
- Strong background in developing and implementing customer acquisition strategies.
- Technical expertise in CRM and analytical systems.
- In-depth knowledge of online CRM methods and best practices.
- Ability to manage CRM projects from start to finish.
- Strong communication skills and a customer-oriented approach.
- Preferred qualifications include a Bachelor's degree in Information Technology or a related field, and certifications like PMP or PRINCE2.
- At least 12 years of experience in Information Technology, with at least two years in a managerial role focused on CRM.