- Develop, manage, and execute organization's brand strategy, encompassing corporate and subsidiary levels.
- Ensure the consistent execution of organization's brand culture and brand experience throughout the organization.
- Lead the development of brand identity, positioning, and messaging, aligning them with organization's values and objectives.
- Analyze data and assess market conditions to determine optimal brand positioning initiatives.
- Develop and implement initiatives to increase brand awareness and improve the public perception of the organization brand.
- Collaborate with the research team to conduct in-depth market research, identifying market trends, technologies, and audience needs.
- Use market insights to facilitate increased brand engagement and alignment with market demands.
- Stay updated on industry trends and competitive intelligence to inform brand strategies and decisions.
- Lead and coordinate the creation of brand concepts, ensuring they align with organization's brand identity and messaging.
- Develop and oversee brand positioning initiatives that resonate with target audiences.
- Create comprehensive brand experience materials that enhance organization's brand presence.
- Develop initiatives to improve public perception of the organization brand.
- Monitor and measure the effectiveness of these initiatives through key performance indicators.
- Adjust strategies as needed to enhance public perception.
- A minimum of 8 years of experience in brand management, marketing, or related roles.
- Proven experience in developing and executing successful brand strategies.
- Strong leadership and team management abilities.
- In-depth understanding of brand management principles and practices.
- Excellent communication and interpersonal skills.
- Strong leadership and team management abilities.
- Analytical and research skills to inform brand decisions.
- Knowledge of the energy industry is a plus.