Job description

Our leading research company is seeking a Digital Marketing Specialist and Social Media Manager to become part of our dynamic team in Riyadh. This is a fantastic opportunity for professionals looking to enhance their digital marketing skills and broaden their knowledge in online campaign management. We believe that success comes from collaboration, so we are looking for someone with a passion for marketing and a desire to learn and grow within a supportive work environment.

You will play a vital role in developing and executing innovative marketing strategies that enhance our digital presence and contribute to achieving the company's goals. We value continuous learning, so we will provide you with training and development opportunities to assist you in advancing your professional journey. This role will allow you to work with a diverse group of colleagues and partners, giving you valuable market experience.

Responsibilities:

1. Develop effective digital marketing strategies using analytical tools like Google Analytics to increase brand visibility and achieve sales objectives.
2. Manage social media accounts, including creating engaging content that aligns with the brand identity and fosters audience interaction.
3. Execute online advertising campaigns, such as Google Ads and Facebook Ads, and analyze performance to ensure a return on investment.
4. Conduct market research to understand industry trends and customer needs, helping to guide marketing strategies more effectively.
5. Collaborate with design and content teams to produce high-quality marketing materials that reflect the company's vision and values.
6. Analyze marketing campaign data and provide regular reports to management on performance and results.
7. Organize online marketing activities such as webinars and workshops to attract customers and increase brand awareness.
8. Develop and manage website content to ensure improved search engine rankings and increased traffic.
9. Evaluate competitors in the market and provide strategic recommendations to improve our positioning.

Skills

• Data analysis skills to understand marketing campaign performance and improve it.
• Creativity in creating engaging digital content suitable for the target audience.
• Experience in managing social media and achieving effective engagement with followers.
• Skills in using online advertising tools like Google Ads and Facebook Ads.
• Ability to conduct market research and analyze trends to understand customer needs.
• Strong communication skills for collaborating with various teams and achieving shared goals.
• Deep understanding of SEO to increase visibility of the website.