About the Role

Noon Alif Yaa For Information Technology (AY) is seeking a Sales Executive Business Development (B2B) to join its team in Makkah, Saudi Arabia. This full-time role requires 5-10 years of experience and focuses on generating new enterprise business for AY within Saudi Arabia. The primary objective is to identify qualified opportunities, develop them into commercially viable solutions, and drive them through to signed contracts and revenue generation. This position is distinct from lead-generation or appointment-setting roles, requiring accountability for building and converting a sales pipeline into profitable new business.

Key Responsibilities

• Build a qualified pipeline of new B2B opportunities.
• Establish relationships with medium and large organizations across Saudi Arabia.
• Engage with key business and technical decision-makers.
• Conduct thorough discovery to understand client needs before proposing solutions.
• Identify opportunities where AY can deliver measurable business value to clients.
• Collaborate with AY’s technical, digital, marketing, and delivery teams to shape appropriate solutions.
• Develop commercial proposals tailored to client needs, rather than selling predefined packages.
• Manage sales opportunities from initial qualification through proposal, negotiation, procurement, and final agreement.
• Protect pricing, scope, and commercial value during negotiations.
• Maintain accurate CRM records and realistic sales forecasts.
• Achieve assigned new-business revenue targets.
• Develop opportunities for recurring contracts and foster long-term client relationships.

Solutions and Services Portfolio

The Sales Executive will represent AY's comprehensive range of capabilities, which may involve one or several of the following, depending on client requirements:

• Digital Transformation
• Software Development
• Cloud & Infrastructure
• Cybersecurity
• Data & Analytics
• AI Solutions
• Digital Marketing
• E-commerce
• Websites & Digital Experience
• Managed Services
• Technology Consulting

While not expected to be a technical expert in every area, the successful candidate must understand client business problems sufficiently to engage the appropriate AY specialists and lead the commercial process effectively.

Candidate Profile and Experience

We are seeking candidates who can demonstrate a proven track record of personally managing the full commercial journey from opportunity identification to revenue generation. This includes:

• Carrying and achieving B2B revenue or new-business targets.
• Generating and developing new sales opportunities independently.
• Managing complex B2B sales cycles from start to finish.
• Conducting effective discovery sessions with senior stakeholders.
• Selling solutions or professional services, rather than solely transactional products.
• Building and managing a qualified sales pipeline.
• Negotiating pricing, scope, and commercial terms.
• Managing multiple stakeholders, including internal management, technical teams, procurement, and finance.
• Maintaining accurate CRM records and sales forecasts.
• Closing significant B2B contracts and quantifying personal revenue contributions.

Qualifications and Background

Candidates must possess 5-10 years of relevant experience in B2B sales. Experience selling technology, digital, cloud, software, data, cybersecurity, marketing, or related professional services is highly relevant. Prior experience with Saudi enterprise clients, government entities, procurement processes, or tenders is considered an advantage.

The ideal candidate will take full responsibility for the commercial journey: finding the opportunity, qualifying it, understanding the problem, shaping the solution, building the business case, negotiating, closing, and generating revenue. This role is not suited for individuals whose experience is limited to lead generation, scheduling meetings, sending quotations, maintaining existing accounts, or handing opportunities to others for closure.

Location and Work Type

This is a full-time position based in Makkah, Saudi Arabia. Salary details will be discussed during the interview process.