About Oxford International Education Group

Oxford International Education Group is a global institution committed to delivering educational experiences for international students. With over 30 years of experience, the group operates a network of accredited English language schools across the UK, Canada, the USA, and Australia, alongside digital institutes and higher education pathway programmes. Oxford International is officially certified as a Great Place to Work ©.

The Role: Regional Manager UK EFL, Saudi Arabia

Oxford International Education Group is seeking a Regional Manager UK EFL for Saudi Arabia. This is a contract position with a competitive salary. The role is pivotal for driving the commercial success and market growth of the EFL (English as a Foreign Language) business unit within the Saudi Arabia region. The Regional Manager will serve as the product and commercial expert for UK language study products, responsible for developing and executing a strategic sales plan to achieve regional revenue targets. The role encompasses both business development and key account management in Saudi Arabia.

Key Responsibilities

• Develop and implement a comprehensive regional business development and sales strategy for OIEG’s UK EFL products, focusing on Adult English opportunities.
• Identify and target new business opportunities within the agent network, corporate clients, and direct-to-student channels.
• Conduct market analysis to understand competitor activity, market trends, and customer needs to inform product positioning and strategy.
• Represent OIEG at industry events, exhibitions, and agent workshops across Saudi Arabia.
• Achieve and exceed regional sales targets and revenue goals for the UK EFL business unit.
• Manage and grow a portfolio of key accounts (agents and partners), fostering strong relationships and maximizing conversion rates.
• Drive the entire sales cycle from initial lead generation to final conversion and enrolment.
• Provide expert product knowledge and sales support to the agent network and internal teams.
• Act as the in-region subject matter expert on the OIEG EFL product suite, including UK destinations (London, Brighton, Oxford, Edinburgh) and programmes (Year-Round Groups, Junior Programmes, Adult English).
• Communicate the unique selling propositions of each school and programme, tailoring messages for the Saudi Arabia market.
• Collaborate with the Marketing team to develop and localize marketing collateral, campaigns, and digital strategies for the Saudi Arabia audience.
• Liaise with products, admissions, and operations teams at global destinations to ensure a smooth student journey.
• Provide regular sales forecasts and performance reports to the Regional Director for Middle East & Central Asia.
• Monitor key performance indicators (KPIs) and market data to measure effectiveness and adjust strategies.
• Manage the budget for business development activities.

Candidate Profile and Requirements

• Bachelor's degree.
• Experience in international student recruitment within Saudi Arabia.
• Candidates with experience as a study abroad agent are encouraged to apply.
• Overseas higher education background, with a preference for UK experience.
• Existing EFL agents’ network connections are an advantage.
• Enthusiastic, sales and target-driven individual.
• Strong team player with a flexible approach to work.

Legal Status

• Eligibility to live and work in Saudi Arabia.
• Ability to undergo an Enhanced DBS disclosure check or overseas equivalent.

Application Process

Interested candidates are invited to apply for this role to contribute to the growth of Oxford International Education Group in Saudi Arabia.