Cha Cha Events is looking for an experienced Sales Manager to lead the sales function, develop sales strategies, manage budgets, and drive sustainable business growth.

Key Responsibilities

• Develop and implement the company’s sales strategy and annual sales plan.

• Set sales targets, KPIs, and revenue objectives aligned with company goals.

• Develop and manage sales budgets, forecasts, and revenue projections.

• Monitor sales performance, profitability, and budget utilization.

• Analyze market trends, competitors, and potential business opportunities.

• Build strategies to acquire new corporate, government, and hospitality clients.

• Develop pricing strategies and support the preparation of commercial proposals.

• Manage the sales pipeline and ensure consistent follow-up and conversion.

• Lead negotiations and support the closing of key accounts and high-value deals.

• Build and maintain strategic relationships with key clients and partners.

• Plan client acquisition and account growth strategies.

• Coordinate with Operations, Creative, and Management teams to ensure commercial feasibility of projects.

• Prepare periodic sales reports, forecasts, and performance analysis for management.

• Identify performance gaps and implement corrective sales strategies.

• Lead, guide, and evaluate the sales team.

Requirements

• Proven experience in Sales Management, Business Development, or Commercial Management.

• Previous experience in the Events & Entertainment industry is highly preferred.

• Strong experience in sales planning, strategy development, budgeting, and forecasting.

• Strong understanding of the Saudi market and B2B sales.

• Excellent leadership, analytical, negotiation, and decision-making skills.

• Strong commercial and financial awareness.

• Arabic and English proficiency.

• Based in Riyadh.

Desired Candidate Profile

Experienced Sales Manager in events, skilled in sales strategy, budgeting, business development, and client management.