About the Role

This position is managed by Jobgether on behalf of a partner company. The partner company is seeking a Senior UA Manager (Core, Meta) to be based in Saudi Arabia. This role involves full ownership of high-scale user acquisition activities across Meta platforms, with a primary focus on web funnels within the dating and social discovery sector. The position requires driving performance against substantial monthly budgets and shaping acquisition strategies for Tier-1 markets, particularly the USA. The work environment is data-driven and international, emphasizing continuous experimentation and scalability. The role involves close collaboration with creative, product, and automation teams to enhance campaign performance, blending hands-on execution with strategic direction to influence global user growth. This role is suited for a performance marketer experienced in high-volume user acquisition environments.

Key Responsibilities

• Own and scale Meta (Facebook) user acquisition campaigns for web funnels across core dating and social products, with a focus on Tier-1 markets like the USA.
• Plan, launch, optimize, and scale paid campaigns, managing significant monthly budgets (typically $200K-$300K+ per channel) while meeting performance targets.
• Build and maintain robust account structures, including Business Manager setup, tracking infrastructure, domains, whitelists, and payment flows.
• Execute continuous creative testing cycles, including hypothesis-driven ideation, iteration, performance analysis, and scaling of successful creatives.
• Develop and implement automation solutions, such as rules, scripts, and third-party integrations, to improve operational efficiency and scalability.
• Monitor, analyze, and optimize campaign performance using key performance indicators (KPIs) such as CPA, ROAS, and LTV, to ensure sustainable user growth.

Required Qualifications

• Possess senior-level experience in hands-on Meta (Facebook) User Acquisition, preferably within web and B2C environments, with a proven track record in Tier-1 markets, especially the USA.
• Demonstrate experience managing significant paid media budgets, with a minimum of $100K per month, and ideally $200K+ per month, supported by a strong performance marketing mindset.
• Exhibit a deep understanding of Meta advertising mechanics, including campaign structure, bidding strategies, scaling methodologies, tracking implementation, and troubleshooting.
• Showcase strong analytical skills with a command of performance metrics such as CPA, ROAS, and LTV, and the ability to translate data-driven insights into actionable decisions.
• Maintain a hands-on approach, with a role split of approximately 70-80% execution and 20-30% strategic/channel development.
• Have exposure to automation tools and workflows, with a practical understanding of AI-assisted creative testing and optimization processes.

Skills and Competencies

• Meta (Facebook) User Acquisition
• Web Funnel Optimization
• Paid Media Budget Management
• Performance Marketing Strategies
• Meta Advertising Mechanics
• Campaign Structure and Optimization
• Bidding Strategies
• Scaling Methods
• Tracking Implementation and Troubleshooting
• Data Analysis and Interpretation
• Key Performance Metrics (CPA, ROAS, LTV)
• Automation Tools and Workflows
• AI-assisted Creative Testing
• Experimentation and Iteration
• Strategic Planning and Input
• Cross-functional Collaboration (Creative, Product, Automation)
• Communication Skills

Additional Information

This is a full-time, remote position. The required experience is 5-10 years. A competitive salary will be discussed during the recruitment process. Jobgether utilizes an AI-powered matching process for candidate review, sharing top-fitting candidates with the hiring company for final decisions. By applying, you acknowledge that Jobgether will process your personal data for candidacy evaluation and sharing with the hiring employer.